Cases (* when a reaction is added) Why user reviews and teaser do not work for busy parents: One size does not fit allBe present, not automatic: A computer-free cafeWhy is 이정후 more expensive than Jung Hoo Lee?The power of routine over the paradox of choice How creative packaging turns an ordinary candle into something extraordinaryFrom ketchup to barbecue sauce: Heinz’s condiment setWhat art does that AI can’tWhy multiplexes should learn from independent theatersHow storytelling makes an ordinary tap meaningfulHow tipping turned from open-ended appreciation to pre-set obligationDisplaying lifestyle: Inglenook winery and Tsutaya bookstoreRed stickers at the gas pump changed how we payHow I became pleasantly addicted to an exercise habitWhy a vending machine boosts donations: Insights from behavioral economics Why Stanford’s parking fees could backfire and fail to reduce drivingCloudTec for ON Running Shoes: Intuitive naming helps sell innovationGolf carts at Stanford: Exciting and unexpectedWhy California students prefer Dutch Bros over StarbuckHow urinal heights in California made me kinderWhy Americans stick to Keurig while the world prefers NespressoWhy do some stores attract me like magnets?How my misconception shaped my view of Blue BottleWhy $39 feels worth it for a fake experience in Las Vegas Why California bus drivers prioritize kindness over timeEnhancing shopper experience: A farm’s innovative fruit displaysHow knowing the creator enhances the beauty of a design: Frank Lloyd WrightReused and pre-loved: Sports Basement’s unique roleStan’s donut shop: Classic recipes, loyal customersHow Eataly transforms food into a Wow momentUber and Lyft: More than just a rideMemory over matter: Why Cafe Strada at UC Berkeley means the world to meAn MBA class that transforms thinking and informs decisionsWhy I am happy to pay an extra $1,000 for a used car at CarMaxHow Stanford’s AI seminars ignite curiosityHow color harmony enhances viewer experience What I discovered at Stanford’s d.school’s unusual workshopLint rollers in lockdown: Is California overreacting?When a classroom feels like a movie theaterRethinking ‘experience’: What my visit to Google Visitor Experience taught meBeyond K-Pop: How the Korean Wave is shaping contemporary artHow salon-style displays enrich the art viewing experienceVoting at Stanford: A glimpse into the democracy dayHow IDEO pushes boundaries of design thinking: B2B and generative AIIn-N-Out’s nostalgia drives a unique experiencePostcards without stamps: How retailers miss simple customer needsFrom push to wave: How California crosswalks adapt to post-pandemic needsPsychology behind dynamic toll pricing in CaliforniaThe power of defaults: How DMV’s organ donation question shapes decisionsVintage speakers that do not play: The art of deception in cafe designThe authenticity challenge: Tim Hortons’ misstep in KoreaBroken windows theory: How to motivate citizens to keep their neighborhood cleanAdult coloring books are crucial hotel amenitiesWood wick for soothing sound *What happens when the men’s room sign is pink?Reducing eye pain in a shopping mallAlternative to made in ChinaYou will be able to think creatively in BaliGames solve real-world problemsEmpty space sparks creativitySki lift ticket: Canada vs. KoreaDesigner vs. ConsumerLay rationalism leads consumers to choose subscription servicesBehavior change requires timeWhy are trash cans angled on bike lanes?Marketers should go beyond SWOT analysisSecret for home deco storeHow can we learn and acquire skills?Toy made by wine corksShopping experience at fashion storeTimid-looking electric vehicleHow can we improve our postures while drinking coffee?Cafe: East vs. West *Why do people exit the bus at the front door?Verbal instructions do not workMobile messaging apps in AsiaDesign Thinking: David Kelley + Roger MartinExpert Products, Novice ConsumersHolistic approach for furniture sellersThree escalating numbers are enough to teach moral behaviorUmbra, Toronto-based global design companyWhy does the amount of Coke differ across bottles?Green package design: Boxed water stands out from the crowd **Hibi lights like a match and burns like incenseBlue iced tea is popularHow to force myself to read a book?Look and feel mismatch: Looking heavy but feeling lightNeri Oxman, integrating material and formParticipation for immersive experienceFood tastes different at rooftop barAt the first there was drive-me-to cardExperiment for collaborative office space in Seoul (1)DDP, a controversial architecture *PhD thesis: paper vs. bookHelmet-shaped booth of an insurance companyYido, a modern Korean potteryHow could we stop cigarette butt litter?We humanize machine behavior and mechanize human behaviorBreak: take a rest vs. get inspiredTCDC, Design center at Bangkok, ThailandHow does Taipei MRT differ from Copenhagen metro?Classroom for empathy, creativity and cooperationTeaching design to high school studentsShould we go noisy or quiet when exporting goods?Is Iron Man banned in Denmark? No skinny jeans, no skinny cans *Different cities light up at night differentlyA pink litter bin on the London BridgeHow to enjoy coffee more and consume plastics less?Electronic Vehicle Charging Station in Seoul3D food printers change brand imagePositioning map helps consumers make decisions *Rooftop presentation of Seoul historyForeigners form impressions instantly about countriesBehavior Change in University EducationAir Canada, UI and CX of in-flight entertainment system *Donate in cash or by credit cardArtwork at ICN airportWomen-only train car vs. all gender toiletJump Associates, unique officeGlass shaped like a milk cartonDo-It-Yourself chocolate kit for Valentine’s day *Chinese love plasticStudying materials for designStreet signs for kidsWhy do people choose beers on the left side of the menu?Airport moving walkway: Japan vs. CanadaHyundai Motors, UX for car marketingPrivate Karaoke for two peopleRead the clock, literallyHow to breathe better with a maskApple logo-shaped fried ricePackage design for health supplementWood plank for steak choicePlease help us recycle easilyWhat is an advantage of having a popular first name?Self service kiosks are everywhere **How crowded is crowded?Thompson, a Japanese paper clockPeople tip more when they disagree with a statementLouis Kahn, the architect of IIM AhmedabadWhat are the problems of ATM machine?LEGO-like solution for error management in hotelWhy do we doodle?How can we avoid bike theft? *How to avoid long lines for women’s restroomsStanding desk: New way to workOCT-Loft, Chinese design hub in ShenzhenCuritiba has a sophisticated taste of designWhat is the right choice for museum curators? *Feedback leads to virtual progressEvolution of design thinking *Color marries between buttons and bulbsMicrosoft Store vs. Apple StoreRAPY, a DC motor 3D printerHow could we enjoy difficult modern art better?Samsung 3-dimensional TVMoney for designersHyundai Card design libraryHow do we evaluate designs?Ground level traffic lights help pedestrians be safeDevices help us empathize with othersHow to make a minimalist product?People tip less when the tip jar looks like a humanMarketing in Chinese LanguagePeople need vocabulary to develop tasteInterdisciplinary Graduate Design Workshop by NSF “Instruction” @ Stanford UniversityTraditional building with a modern twist in KoreaSeoul: Past vs. PresentSeoul changes its faceOpt in vs. Opt out: Different defaults in different citiesEngineering smells of childhood memoriesFrom Samsung 2013 to Huawei 2016Cow shaped cheese board *Every city needs art and art has to be in the middle of the peopleHide doors to be popular **Make public communication points usefulCan we teach others how to make Kimchi?Studio blank, wood material for product lineCar shaped ski lift *Pay toilet, spoiled customer, and mental accountingHuman Factors symposiumJeanne Liedtka, design thinkingWhat are the constraints contemporary art overcome?Dev Patnaik, empathy in businessThe story behind the brand is more powerful than the brand itselfA surprising ride at LegolandArtists anthropomorphize differently than designers or marketers do *What happens when you reserve a taxi at 6am in Copenhagen?Dieter Rams, ten principles of good designTraffic light labels helps us drink less wineSK Broadband B-Box, a better TV experienceIs picture worth a thousand words?Train experience: Mechanical vs. ElectronicPillow preferenceCould electronic agents improve customer experience in a cafe?How to attract attention of pedestrians?Is survey a form of art?Asians love making choices **Simple massage cushionPhysical Products to Virtual Image: Vending machine in ShanghaiWhat makes Copenhagen the most bike-friendly city in the planet?People buy gas in an empty Absolut Vodka bottleContext for good designSterilizer in beauty storesMobile World Congress (MWC) sketchHand print for escalator safetyDifferent Ads, different people, same productsEmpathic story-telling print ad in CanadaIDEO, three roles of prototypesK-Beauty items in CanadaMan-made sky – Do you feel like you are in Italy?Street people: East vs. WestMcDonald’s satisfy our mixed desires *Old is good intuition **Design Thinking vs. Behavioral EconomicsWhat happens if we love artificial plants?Less is better for flower?Do we need floor signage?An eye-catching sculpture in SeoulA choice architecture to reuse hotel towels *Language barrier makes virtual reality more realInterdisciplinary Graduate Design Workshop by NSF “Driving Innovation through Design” @ Northwestern UniversityHow could we design a better fire extinguisher?Print Ad can go out of FramePeople do not prefer crowded restaurants over empty ones *Do we enjoy brunch more if we combine foods to create it? *How many items should be displayed in a store?Hanjin Shipping, the box projectWill be canned wine successful?Hands-on experience of 3D printingDo people like an unexpected design of a product? A visual nudge for social distancing inside an elevatorWhy are antibiotics over prescribed in some countries?Two Different Ways to Play with Words *Samples help people make a color choice for TeslaJapanese pork and Canadian chicken?Chinese people need more than a drinking fountainTeaching design in the business schoolHow to collect creative ideas massively?How thick is 2cm steak?If people avoid meeting with others, do marketers sell products online only? **Are fresh fish better than canned fish? *Why are we attracted by Starbucks toys? *Experiment for collaborative office space in Seoul (2)Could we use a single commercial space for multiple purposes?Mushroom shaped magnet