(* when a reaction is added)
Stan’s donut shop: Classic recipes, loyal customers |
How Eataly transforms food into a Wow moment |
Uber and Lyft: More than just a ride |
Memory over matter: Why Cafe Strada at UC Berkeley means the world to me |
An MBA class that transforms thinking and informs decisions |
Why I am happy to pay an extra $1,000 for a used car at CarMax |
How Stanford’s AI seminars ignite curiosity |
How color harmony enhances viewer experience |
What I discovered at Stanford’s d.school’s unusual workshop |
Lint rollers in lockdown: Is California overreacting? |
When a classroom feels like a movie theater |
Rethinking ‘experience’: What my visit to Google Visitor Experience taught me |
Beyond K-Pop: How the Korean Wave is shaping contemporary art |
How salon-style displays enrich the art viewing experience |
Voting at Stanford: A glimpse into the democracy day |
How IDEO pushes boundaries of design thinking: B2B and generative AI |
In-N-Out’s nostalgia drives a unique experience |
Postcards without stamps: How retailers miss simple customer needs |
From push to wave: How California crosswalks adapt to post-pandemic needs |
Psychology behind dynamic toll pricing in California |
The power of defaults: How DMV’s organ donation question shapes decisions |
Vintage speakers that do not play: The art of deception in cafe design |
The authenticity challenge: Tim Hortons’ misstep in Korea |
Broken windows theory: How to motivate citizens to keep their neighborhood clean |
Adult coloring books are crucial hotel amenities |
Wood wick for soothing sound * |
What happens when the men’s room sign is pink? |
Reducing eye pain in a shopping mall |
Alternative to made in China |
You will be able to think creatively in Bali |
Games solve real-world problems |
Empty space sparks creativity |
Ski lift ticket: Canada vs. Korea |
Designer vs. Consumer |
Lay rationalism leads consumers to choose subscription services |
Behavior change requires time |
Why are trash cans angled on bike lanes? |
Marketers should go beyond SWOT analysis |
Secret for home deco store |
How can we learn and acquire skills? |
Toy made by wine corks |
Shopping experience at fashion store |
Timid-looking electric vehicle |
How can we improve our postures while drinking coffee? |
Cafe: East vs. West * |
Why do people exit the bus at the front door? |
Verbal instructions do not work |
Mobile messaging apps in Asia |
Design Thinking: David Kelley + Roger Martin |
Expert Products, Novice Consumers |
Holistic approach for furniture sellers |
Three escalating numbers are enough to teach moral behavior |
Umbra, Toronto-based global design company |
Why does the amount of Coke differ across bottles? |
Green package design: Boxed water stands out from the crowd ** |
Hibi lights like a match and burns like incense |
Blue iced tea is popular |
How to force myself to read a book? |
Look and feel mismatch: Looking heavy but feeling light |
Neri Oxman, integrating material and form |
Participation for immersive experience |
Food tastes different at rooftop bar |
At the first there was drive-me-to card |
Experiment for collaborative office space in Seoul (1) |
DDP, a controversial architecture * |
PhD thesis: paper vs. book |
Helmet-shaped booth of an insurance company |
Yido, a modern Korean pottery |
How could we stop cigarette butt litter? |
We humanize machine behavior and mechanize human behavior |
Break: take a rest vs. get inspired |
TCDC, Design center at Bangkok, Thailand |
How does Taipei MRT differ from Copenhagen metro? |
Classroom for empathy, creativity and cooperation |
Teaching design to high school students |
Should we go noisy or quiet when exporting goods? |
Is Iron Man banned in Denmark? |
No skinny jeans, no skinny cans * |
Different cities light up at night differently |
A pink litter bin on the London Bridge |
How to enjoy coffee more and consume plastics less? |
Electronic Vehicle Charging Station in Seoul |
3D food printers change brand image |
Positioning map helps consumers make decisions * |
Rooftop presentation of Seoul history |
Foreigners form impressions instantly about countries |
Behavior Change in University Education |
Air Canada, UI and CX of in-flight entertainment system * |
Donate in cash or by credit card |
Artwork at ICN airport |
Women-only train car vs. all gender toilet |
Jump Associates, unique office |
Glass shaped like a milk carton |
Do-It-Yourself chocolate kit for Valentine’s day * |
Chinese love plastic |
Studying materials for design |
Street signs for kids |
Why do people choose beers on the left side of the menu? |
Airport moving walkway: Japan vs. Canada |
Hyundai Motors, UX for car marketing |
Private Karaoke for two people |
Read the clock, literally |
How to breathe better with a mask |
Apple logo-shaped fried rice |
Package design for health supplement |
Wood plank for steak choice |
Please help us recycle easily |
What is an advantage of having a popular first name? |
Self service kiosks are everywhere ** |
How crowded is crowded? |
Thompson, a Japanese paper clock |
People tip more when they disagree with a statement |
Louis Kahn, the architect of IIM Ahmedabad |
What are the problems of ATM machine? |
LEGO-like solution for error management in hotel |
Why do we doodle? |
How can we avoid bike theft? * |
How to avoid long lines for women’s restrooms |
Standing desk: New way to work |
OCT-Loft, Chinese design hub in Shenzhen |
Curitiba has a sophisticated taste of design |
What is the right choice for museum curators? * |
Feedback leads to virtual progress |
Evolution of design thinking * |
Color marries between buttons and bulbs |
Microsoft Store vs. Apple Store |
RAPY, a DC motor 3D printer |
How could we enjoy difficult modern art better? |
Samsung 3-dimensional TV |
Money for designers |
Hyundai Card design library |
How do we evaluate designs? |
Ground level traffic lights help pedestrians be safe |
Devices help us empathize with others |
How to make a minimalist product? |
People tip less when the tip jar looks like a human |
Marketing in Chinese Language |
People need vocabulary to develop taste |
Interdisciplinary Graduate Design Workshop by NSF “Instruction” @ Stanford University |
Traditional building with a modern twist in Korea |
Seoul: Past vs. Present |
Seoul changes its face |
Opt in vs. Opt out: Different defaults in different cities |
Engineering smells of childhood memories |
From Samsung 2013 to Huawei 2016 |
Cow shaped cheese board * |
Every city needs art and art has to be in the middle of the people |
Hide doors to be popular ** |
Make public communication points useful |
Can we teach others how to make Kimchi? |
Studio blank, wood material for product line |
Car shaped ski lift * |
Pay toilet, spoiled customer, and mental accounting |
Human Factors symposium |
Jeanne Liedtka, design thinking |
What are the constraints contemporary art overcome? |
Dev Patnaik, empathy in business |
The story behind the brand is more powerful than the brand itself |
A surprising ride at Legoland |
Artists anthropomorphize differently than designers or marketers do * |
What happens when you reserve a taxi at 6am in Copenhagen? |
Dieter Rams, ten principles of good design |
Traffic light labels helps us drink less wine |
SK Broadband B-Box, a better TV experience |
Is picture worth a thousand words? |
Train experience: Mechanical vs. Electronic |
Pillow preference |
Could electronic agents improve customer experience in a cafe? |
How to attract attention of pedestrians? |
Is survey a form of art? |
Asians love making choices ** |
Simple massage cushion |
Physical Products to Virtual Image: Vending machine in Shanghai |
What makes Copenhagen the most bike-friendly city in the planet? |
People buy gas in an empty Absolut Vodka bottle |
Context for good design |
Sterilizer in beauty stores |
Mobile World Congress (MWC) sketch |
Hand print for escalator safety |
Different Ads, different people, same products |
Empathic story-telling print ad in Canada |
IDEO, three roles of prototypes |
K-Beauty items in Canada |
Man-made sky – Do you feel like you are in Italy? |
Street people: East vs. West |
McDonald’s satisfy our mixed desires * |
Old is good intuition ** |
Design Thinking vs. Behavioral Economics |
What happens if we love artificial plants? |
Less is better for flower? |
Do we need floor signage? |
An eye-catching sculpture in Seoul |
A choice architecture to reuse hotel towels * |
Language barrier makes virtual reality more real |
Interdisciplinary Graduate Design Workshop by NSF “Driving Innovation through Design” @ Northwestern University |
How could we design a better fire extinguisher? |
Print Ad can go out of Frame |
People do not prefer crowded restaurants over empty ones * |
Do we enjoy brunch more if we combine foods to create it? * |
How many items should be displayed in a store? |
Hanjin Shipping, the box project |
Will be canned wine successful? |
Hands-on experience of 3D printing |
Do people like an unexpected design of a product? |
A visual nudge for social distancing inside an elevator |
Why are antibiotics over prescribed in some countries? |
Two Different Ways to Play with Words * |
Samples help people make a color choice for Tesla |
Japanese pork and Canadian chicken? |
Chinese people need more than a drinking fountain |
Teaching design in the business school |
How to collect creative ideas massively? |
How thick is 2cm steak? |
If people avoid meeting with others, do marketers sell products online only? ** |
Are fresh fish better than canned fish? * |
Why are we attracted by Starbucks toys? * |
Experiment for collaborative office space in Seoul (2) |
Could we use a single commercial space for multiple purposes? |
Mushroom shaped magnet |
Jaewoo Joo | design thinking, behavioral economics, field experiment, customer experience