(* when a reaction is added)
| “Husband daycare?” How a fishing trip became a free pass for wives |
| Behind the scenes at a famous bakery in San Francisco: Why people watch the process |
| Three Personal Insights from Stanford’s AI Index Report |
| When computers and gestures made music |
| Be present, not automatic: A computer-free cafe |
| Why is 이정후 more expensive than Jung Hoo Lee? |
| The power of routine over the paradox of choice |
| How creative packaging turns an ordinary candle into something extraordinary |
| From ketchup to barbecue sauce: Heinz’s condiment set |
| What art does that AI can’t |
| Why multiplexes should learn from independent theaters |
| How storytelling makes an ordinary tap meaningful |
| How tipping turned from open-ended appreciation to pre-set obligation |
| Displaying lifestyle: Inglenook winery and Tsutaya bookstore |
| Red stickers at the gas pump changed how we pay |
| How I became pleasantly addicted to an exercise habit |
| Why a vending machine boosts donations: Insights from behavioral economics |
| Why Stanford’s parking fees could backfire and fail to reduce driving |
| CloudTec for ON Running Shoes: Intuitive naming helps sell innovation |
| Golf carts at Stanford: Exciting and unexpected |
| Why California students prefer Dutch Bros over Starbuck |
| How urinal heights in California made me kinder |
| Why Americans stick to Keurig while the world prefers Nespresso |
| Why do some stores attract me like magnets? |
| How my misconception shaped my view of Blue Bottle |
| Why $39 feels worth it for a fake experience in Las Vegas |
| Why California bus drivers prioritize kindness over time |
| Enhancing shopper experience: A farm’s innovative fruit displays |
| How knowing the creator enhances the beauty of a design: Frank Lloyd Wright |
| Reused and pre-loved: Sports Basement’s unique role |
| Stan’s donut shop: Classic recipes, loyal customers |
| How Eataly transforms food into a Wow moment |
| Uber and Lyft: More than just a ride |
| Memory over matter: Why Cafe Strada at UC Berkeley means the world to me |
| An MBA class that transforms thinking and informs decisions |
| Why I am happy to pay an extra $1,000 for a used car at CarMax |
| How Stanford’s AI seminars ignite curiosity |
| How color harmony enhances viewer experience |
| What I discovered at Stanford’s d.school’s unusual workshop |
| Lint rollers in lockdown: Is California overreacting? |
| When a classroom feels like a movie theater |
| Rethinking ‘experience’: What my visit to Google Visitor Experience taught me |
| Beyond K-Pop: How the Korean Wave is shaping contemporary art |
| How salon-style displays enrich the art viewing experience |
| Voting at Stanford: A glimpse into the democracy day |
| How IDEO pushes boundaries of design thinking: B2B and generative AI |
| In-N-Out’s nostalgia drives a unique experience |
| Postcards without stamps: How retailers miss simple customer needs |
| From push to wave: How California crosswalks adapt to post-pandemic needs |
| Psychology behind dynamic toll pricing in California |
| The power of defaults: How DMV’s organ donation question shapes decisions |
| Vintage speakers that do not play: The art of deception in cafe design |
| The authenticity challenge: Tim Hortons’ misstep in Korea |
| Broken windows theory: How to motivate citizens to keep their neighborhood clean |
| Adult coloring books are crucial hotel amenities |
| Wood wick for soothing sound * |
| What happens when the men’s room sign is pink? |
| Reducing eye pain in a shopping mall |
| Alternative to made in China |
| You will be able to think creatively in Bali |
| Games solve real-world problems |
| Empty space sparks creativity |
| Ski lift ticket: Canada vs. Korea |
| Designer vs. Consumer |
| Lay rationalism leads consumers to choose subscription services |
| Behavior change requires time |
| Why are trash cans angled on bike lanes? |
| Marketers should go beyond SWOT analysis |
| Secret for home deco store |
| How can we learn and acquire skills? |
| Toy made by wine corks |
| Shopping experience at fashion store |
| Timid-looking electric vehicle |
| How can we improve our postures while drinking coffee? |
| Cafe: East vs. West * |
| Why do people exit the bus at the front door? |
| Verbal instructions do not work |
| Mobile messaging apps in Asia |
| Design Thinking: David Kelley + Roger Martin |
| Expert Products, Novice Consumers |
| Holistic approach for furniture sellers |
| Three escalating numbers are enough to teach moral behavior |
| Umbra, Toronto-based global design company |
| Why does the amount of Coke differ across bottles? |
| Green package design: Boxed water stands out from the crowd ** |
| Hibi lights like a match and burns like incense |
| Blue iced tea is popular |
| How to force myself to read a book? |
| Look and feel mismatch: Looking heavy but feeling light |
| Neri Oxman, integrating material and form |
| Participation for immersive experience |
| Food tastes different at rooftop bar |
| At the first there was drive-me-to card |
| Experiment for collaborative office space in Seoul (1) |
| DDP, a controversial architecture * |
| PhD thesis: paper vs. book |
| Helmet-shaped booth of an insurance company |
| Yido, a modern Korean pottery |
| How could we stop cigarette butt litter? |
| We humanize machine behavior and mechanize human behavior |
| Break: take a rest vs. get inspired |
| TCDC, Design center at Bangkok, Thailand |
| How does Taipei MRT differ from Copenhagen metro? |
| Classroom for empathy, creativity and cooperation |
| Teaching design to high school students |
| Should we go noisy or quiet when exporting goods? |
| Is Iron Man banned in Denmark? |
| No skinny jeans, no skinny cans * |
| Different cities light up at night differently |
| A pink litter bin on the London Bridge |
| How to enjoy coffee more and consume plastics less? |
| Electronic Vehicle Charging Station in Seoul |
| 3D food printers change brand image |
| Positioning map helps consumers make decisions * |
| Rooftop presentation of Seoul history |
| Foreigners form impressions instantly about countries |
| Behavior Change in University Education |
| Air Canada, UI and CX of in-flight entertainment system * |
| Donate in cash or by credit card |
| Artwork at ICN airport |
| Women-only train car vs. all gender toilet |
| Jump Associates, unique office |
| Glass shaped like a milk carton |
| Do-It-Yourself chocolate kit for Valentine’s day * |
| Chinese love plastic |
| Studying materials for design |
| Street signs for kids |
| Why do people choose beers on the left side of the menu? |
| Airport moving walkway: Japan vs. Canada |
| Hyundai Motors, UX for car marketing |
| Private Karaoke for two people |
| Read the clock, literally |
| How to breathe better with a mask |
| Apple logo-shaped fried rice |
| Package design for health supplement |
| Wood plank for steak choice |
| Please help us recycle easily |
| What is an advantage of having a popular first name? |
| Self service kiosks are everywhere ** |
| How crowded is crowded? |
| Thompson, a Japanese paper clock |
| People tip more when they disagree with a statement |
| Louis Kahn, the architect of IIM Ahmedabad |
| What are the problems of ATM machine? |
| LEGO-like solution for error management in hotel |
| Why do we doodle? |
| How can we avoid bike theft? * |
| How to avoid long lines for women’s restrooms |
| Standing desk: New way to work |
| OCT-Loft, Chinese design hub in Shenzhen |
| Curitiba has a sophisticated taste of design |
| What is the right choice for museum curators? * |
| Feedback leads to virtual progress |
| Evolution of design thinking * |
| Color marries between buttons and bulbs |
| Microsoft Store vs. Apple Store |
| RAPY, a DC motor 3D printer |
| How could we enjoy difficult modern art better? |
| Samsung 3-dimensional TV |
| Money for designers |
| Hyundai Card design library |
| How do we evaluate designs? |
| Ground level traffic lights help pedestrians be safe |
| Devices help us empathize with others |
| How to make a minimalist product? |
| People tip less when the tip jar looks like a human |
| Marketing in Chinese Language |
| People need vocabulary to develop taste |
| Interdisciplinary Graduate Design Workshop by NSF “Instruction” @ Stanford University |
| Traditional building with a modern twist in Korea |
| Seoul: Past vs. Present |
| Seoul changes its face |
| Opt in vs. Opt out: Different defaults in different cities |
| Engineering smells of childhood memories |
| From Samsung 2013 to Huawei 2016 |
| Cow shaped cheese board * |
| Every city needs art and art has to be in the middle of the people |
| Hide doors to be popular ** |
| Make public communication points useful |
| Can we teach others how to make Kimchi? |
| Studio blank, wood material for product line |
| Car shaped ski lift * |
| Pay toilet, spoiled customer, and mental accounting |
| Human Factors symposium |
| Jeanne Liedtka, design thinking |
| What are the constraints contemporary art overcome? |
| Dev Patnaik, empathy in business |
| The story behind the brand is more powerful than the brand itself |
| A surprising ride at Legoland |
| Artists anthropomorphize differently than designers or marketers do * |
| What happens when you reserve a taxi at 6am in Copenhagen? |
| Dieter Rams, ten principles of good design |
| Traffic light labels helps us drink less wine |
| SK Broadband B-Box, a better TV experience |
| Is picture worth a thousand words? |
| Train experience: Mechanical vs. Electronic |
| Pillow preference |
| Could electronic agents improve customer experience in a cafe? |
| How to attract attention of pedestrians? |
| Is survey a form of art? |
| Asians love making choices ** |
| Simple massage cushion |
| Physical Products to Virtual Image: Vending machine in Shanghai |
| What makes Copenhagen the most bike-friendly city in the planet? |
| People buy gas in an empty Absolut Vodka bottle |
| Context for good design |
| Sterilizer in beauty stores |
| Mobile World Congress (MWC) sketch |
| Hand print for escalator safety |
| Different Ads, different people, same products |
| Empathic story-telling print ad in Canada |
| IDEO, three roles of prototypes |
| K-Beauty items in Canada |
| Man-made sky – Do you feel like you are in Italy? |
| Street people: East vs. West |
| McDonald’s satisfy our mixed desires * |
| Old is good intuition ** |
| Design Thinking vs. Behavioral Economics |
| What happens if we love artificial plants? |
| Less is better for flower? |
| Do we need floor signage? |
| An eye-catching sculpture in Seoul |
| A choice architecture to reuse hotel towels * |
| Language barrier makes virtual reality more real |
| Interdisciplinary Graduate Design Workshop by NSF “Driving Innovation through Design” @ Northwestern University |
| How could we design a better fire extinguisher? |
| Print Ad can go out of Frame |
| People do not prefer crowded restaurants over empty ones * |
| Do we enjoy brunch more if we combine foods to create it? * |
| How many items should be displayed in a store? |
| Hanjin Shipping, the box project |
| Will be canned wine successful? |
| Hands-on experience of 3D printing |
| Do people like an unexpected design of a product? |
| A visual nudge for social distancing inside an elevator |
| Why are antibiotics over prescribed in some countries? |
| Two Different Ways to Play with Words * |
| Samples help people make a color choice for Tesla |
| Japanese pork and Canadian chicken? |
| Chinese people need more than a drinking fountain |
| Teaching design in the business school |
| How to collect creative ideas massively? |
| How thick is 2cm steak? |
| If people avoid meeting with others, do marketers sell products online only? ** |
| Are fresh fish better than canned fish? * |
| Why are we attracted by Starbucks toys? * |
| Experiment for collaborative office space in Seoul (2) |
| Could we use a single commercial space for multiple purposes? |
| Mushroom shaped magnet |
Jaewoo Joo | design thinking, behavioral economics, customer experience