Design thinking

• How to design a better fire extinguisher?
• Devices help us empathize with others
• What are common problems with ATM machines?
• Design Thinking: David Kelley + Roger Martin
• Teaching design to business people (1)
• Teaching design to high school students
• Participation for immersive experience
• How to collect creative ideas massively?
• TCDC, Design center at Bangkok, Thailand
• Human Factors symposium
• Evolution of design thinking
• Designer vs. Consumer
• PhD thesis: paper vs. book
• Money for designers
• Interdisciplinary Graduate Design Workshop by NSF “Driving Innovation through Design” @ Northwestern University
• Interdisciplinary Graduate Design Workshop by NSF “Instruction” @ Stanford University
• Jump Associates, unique office
• IDEO, three roles of prototypes
• Jeanne Liedtka, design thinking
• Dev Patnaik, empathy in business

Marketing

• Foreigners form impressions instantly about countries
• Positioning map helps consumers make decisions
• People tip more when they disagree with a statement
• Food tastes different at rooftop bar
• Self service kiosks are everywhere
• At the first there was drive-me-to card
• 3D food printers change brand image
• People tip less when the tip jar looks like a human
• McDonald’s satisfy our mixed desires
• From Samsung 2013 to Huawei 2016
• Empathic story-telling print ad in Canada
• Do-It-Yourself chocolate kit for Valentine’s day
• People buy gas in an empty Absolut Vodka bottle
• Sterilizer in beauty stores
• What is an advantage of having a popular first name?
• No skinny jeans, no skinny cans
• Print Ad can go out of Frame
• Expert Products, Novice Consumers
• Car shaped ski lift
• Helmet-shaped booth of an insurance company
• Marketers should go beyond SWOT analysis
• Printed vs. Online newspaper: Humor
• People enjoy artificial products
• Package design for health supplement
• Wood plank for steak choice
• Should we go noisy or quiet when exporting goods?
• Different Ads, different people, same products
• The story behind the brand is more powerful than the brand itself
• Samsung 3-dimensional TV

Behavioral economics

• Opt in vs. Opt out: Different defaults in different cities
• Design Thinking vs. Behavioral Economics
• Do we enjoy brunch more if we combine foods to create it?
• How can we avoid bike theft?
• A choice architecture to reuse hotel towels
• A pink litter bin on the London Bridge
• Do we need floor signage?
• Three escalating numbers are enough to teach moral behavior
• Pay toilet, spoiled customer, and mental accounting
• Traffic light labels helps us drink less wine
• Samples help people make a color choice for Tesla
• Please help us recycle easily
• Behavior Change in University Education
• Ground level traffic lights help pedestrians be safe
• Behavior change requires time
• Hand print for escalator safety
• What is the right choice for museum curators?
• Pillow preference
• Old is good intuition

Psychology

• Why do people exit the bus at the front door?
• Language barrier makes virtual reality more real
• Women-only train car vs. all gender toilet
• How can we improve our postures while drinking coffee?
• Blue iced tea is popular
• Why are trash cans angled on bike lanes?
• LEGO-like solution for error management in hotel
• How to avoid long lines for women’s restrooms
• Standing desk: New way to work
• Verbal instructions do not work
• Break: take a rest vs. get inspired
• Train experience: Mechanical vs. Electronic
• Engineering smells of childhood memories
• Hands-on experience of 3D printing
• Two Different Ways to Play with Words
• How can we learn and acquire skills?
• What happens when the men’s room sign is pink?

Product design

• Street signs for kids
• Artwork at ICN airport
• Hibi lights like a match and burns like incense
• How to enjoy coffee more and consume plastics less?
• Mushroom shaped magnet
• Glass shaped like a milk carton
• Cow shaped cheese board
• Thompson, a Japanese paper clock
• Simple massage cushion
• Green package design: Boxed water stands out from the crowd
• Yido, a modern Korean pottery
• Umbra, Toronto-based global design company
• Siwa, paper design by Naoto Fukasawa
• Apple logo-shaped fried rice
• Toy made by wine corks
• Hanjin Shipping, the box project
• Studying materials for design
• RAPY, a DC motor 3D printer
• Studio blank, wood material for product line
• Wood wick for soothing sound
• How do we evaluate designs?
• Timid-looking electric vehicle
• Neri Oxman, integrating material and form
• Dieter Rams, ten principles of good design
• Context for good design
• Minimalist products
• Food shaped product 

Human Computer Interaction

• Read the clock, literally
• What happens when you reserve a taxi at 6am in Copenhagen?
• Mobile messaging apps in Asia
• Air Canada, UI and CX of in-flight entertainment system
• Physical Products to Virtual Image: Vending machine in Shanghai
• SK Broadband B-Box, a better TV experience
• Games solve real-world problems
• Hyundai Motors, UX for car marketing
• Reducing eye pain in a shopping mall
• Mobile World Congress (MWC) sketch

Space

• How crowded is crowded?
• Electronic Vehicle Charging Station in Seoul
• Experiment for collaborative office space in Seoul (2)
• Experiment for collaborative office space in Seoul (1)
• Shopping experience at fashion store
• People do not prefer crowded restaurants over empty ones
• Secret for home deco store
• Holistic approach for furniture sellers
• Classroom for empathy, creativity and cooperation
• Private Karaoke for two people
• Hide doors to be popular
• Microsoft Store vs. Apple Store

Country / City

• Chinese people need more than a drinking fountain
• How does Taipei MRT differ from Copenhagen metro?
• Why are antibiotics over prescribed in some countries?
• Is Iron Man banned in Denmark? 
• You will think creatively in Bali
• Rooftop presentation of Seoul history
• An eye-catching sculpture in Seoul
• DDP, a controversial architecture
• Hyundai Card design library
• Seoul: Past vs. Present
• Seoul changes its face
• Louis Kahn, the architect of IIM Ahmedabad
• Make public communication points useful
• OCT-Loft, Chinese design hub in Shenzhen
• Traditional building with a modern twist in Korea
• Different cities light up at night differently
• Is picture worth a thousand words?
• Chinese love plastic
• What makes Copenhagen the most bike-friendly city in the planet?
• A surprising ride at Legoland
• Man-made sky – Do you feel like you are in Italy?
• K-Beauty items in Canada
• Airport moving walkway: Japan vs. Canada
• Japanese pork and Canadian chicken?
• Marketing in Chinese Language
• Ski lift ticket: Canada vs. Korea
• Alternative to made in China
• Cafe: East vs. West
• Street people: East vs. West