Behavioral economics
- Opt in vs. Opt out: Different defaults in different cities
- Design Thinking vs. Behavioral Economics
- Do we enjoy brunch more if we combine foods to create it?
- How can we avoid bike theft?
- A choice architecture to reuse hotel towels
- A pink litter bin on the London Bridge
- Do we need floor signage?
- Three escalating numbers are enough to teach moral behavior
- Pay toilet, spoiled customer, and mental accounting
- Traffic light labels helps us drink less wine
- Samples help people make a color choice for Tesla
- Please help us recycle easily
- Behavior Change in University Education
- Ground level traffic lights help pedestrians be safe
- Behavior change requires time
- Hand print for escalator safety
- What is the right choice for museum curators?
- Pillow preference
- Old is good intuition
Marketing
- Foreigners form impressions instantly about countries
- Positioning map helps consumers make decisions
- People tip more when they disagree with a statement
- Food tastes different at rooftop bar
- Self service kiosks are everywhere
- At the first there was drive-me-to card
- 3D food printers change brand image
- People tip less when the tip jar looks like a human
- McDonald’s satisfy our mixed desires
- From Samsung 2013 to Huawei 2016
- Empathic story-telling print ad in Canada
- Do-It-Yourself chocolate kit for Valentine’s day
- People buy gas in an empty Absolut Vodka bottle
- Sterilizer in beauty stores
- What is an advantage of having a popular first name?
- No skinny jeans, no skinny cans
- Print Ad can go out of Frame
- Expert Products, Novice Consumers
- Car shaped ski lift
- Helmet-shaped booth of an insurance company
- Marketers should go beyond SWOT analysis
- Printed vs. Online newspaper: Humor
- People enjoy artificial products
- Package design for health supplement
- Wood plank for steak choice
- Should we go noisy or quiet when exporting goods?
- Different Ads, different people, same products
- The story behind the brand is more powerful than the brand itself
- Samsung 3-dimensional TV
Design thinking
- Why do we doodle?
- How to design a better fire extinguisher?
- Devices help us empathize with others
- What are common problems with ATM machines?
- Design Thinking: David Kelley + Roger Martin
- Teaching design to business people (1)
- Teaching design to high school students
- Participation for immersive experience
- How to collect creative ideas massively?
- TCDC, Design center at Bangkok, Thailand
- Human Factors symposium
- Evolution of design thinking
- Designer vs. Consumer
- PhD thesis: paper vs. book
- Money for designers
- Interdisciplinary Graduate Design Workshop by NSF “Driving Innovation through Design” @ Northwestern University
- Interdisciplinary Graduate Design Workshop by NSF “Instruction” @ Stanford University
- Jump Associates, unique office
- IDEO, three roles of prototypes
- Jeanne Liedtka, design thinking
- Dev Patnaik, empathy in business
Psychology
- We humanize machine behavior and mechanize human behavior
- Why do people exit the bus at the front door?
- Language barrier makes virtual reality more real
- Women-only train car vs. all gender toilet
- How can we improve our postures while drinking coffee?
- Blue iced tea is popular
- Why are trash cans angled on bike lanes?
- LEGO-like solution for error management in hotel
- How to avoid long lines for women’s restrooms
- Standing desk: New way to work
- Verbal instructions do not work
- Break: take a rest vs. get inspired
- Train experience: Mechanical vs. Electronic
- Engineering smells of childhood memories
- Hands-on experience of 3D printing
- Two Different Ways to Play with Words
- How can we learn and acquire skills?
- What happens when the men’s room sign is pink?
- Read the clock, literally
- What happens when you reserve a taxi at 6am in Copenhagen?
- Mobile messaging apps in Asia
- Air Canada, UI and CX of in-flight entertainment system
- Physical Products to Virtual Image: Vending machine in Shanghai
- SK Broadband B-Box, a better TV experience
- Games solve real-world problems
- Hyundai Motors, UX for car marketing
- Reducing eye pain in a shopping mall
- Mobile World Congress (MWC) sketch
Product design
- Street signs for kids
- Artwork at ICN airport
- Hibi lights like a match and burns like incense
- How to enjoy coffee more and consume plastics less?
- Mushroom shaped magnet
- Glass shaped like a milk carton
- Cow shaped cheese board
- Thompson, a Japanese paper clock
- Simple massage cushion
- Green package design: Boxed water stands out from the crowd
- Yido, a modern Korean pottery
- Umbra, Toronto-based global design company
- Siwa, paper design by Naoto Fukasawa
- Apple logo-shaped fried rice
- Toy made by wine corks
- Hanjin Shipping, the box project
- Studying materials for design
- RAPY, a DC motor 3D printer
- Studio blank, wood material for product line
- Wood wick for soothing sound
- How do we evaluate designs?
- Timid-looking electric vehicle
- Neri Oxman, integrating material and form
- Dieter Rams, ten principles of good design
- Context for good design
- Minimalist products
- Food shaped product
Space
- Could we use a single commercial space for multiple purposes?
- How crowded is crowded?
- Electronic Vehicle Charging Station in Seoul
- Experiment for collaborative office space in Seoul (2)
- Experiment for collaborative office space in Seoul (1)
- Shopping experience at fashion store
- People do not prefer crowded restaurants over empty ones
- Secret for home deco store
- Holistic approach for furniture sellers
- Classroom for empathy, creativity and cooperation
- Private Karaoke for two people
- Hide doors to be popular
- Microsoft Store vs. Apple Store
Country / City
- Chinese people need more than a drinking fountain
- How does Taipei MRT differ from Copenhagen metro?
- Why are antibiotics over prescribed in some countries?
- Is Iron Man banned in Denmark?
- You will think creatively in Bali
- Rooftop presentation of Seoul history
- An eye-catching sculpture in Seoul
- DDP, a controversial architecture
- Hyundai Card design library
- Seoul: Past vs. Present
- Seoul changes its face
- Louis Kahn, the architect of IIM Ahmedabad
- Make public communication points useful
- OCT-Loft, Chinese design hub in Shenzhen
- Traditional building with a modern twist in Korea
- Different cities light up at night differently
- Is picture worth a thousand words?
- Chinese love plastic
- What makes Copenhagen the most bike-friendly city in the planet?
- A surprising ride at Legoland
- Man-made sky – Do you feel like you are in Italy?
- K-Beauty items in Canada
- Airport moving walkway: Japan vs. Canada
- Japanese pork and Canadian chicken?
- Marketing in Chinese Language
- Ski lift ticket: Canada vs. Korea
- Alternative to made in China
- Cafe: East vs. West
- Street people: East vs. West