The Made in China label is one of the most recognizable labels in the world today due to China’s rapidly developing large manufacturing industry, China is currently the largest exporter in the world and the Made in China label can be seen on a wide range of goods from clothing to electronics. U.S. law requires the country of origin of a product to be clearly displayed on the product, or on the product’s container if it is enclosed, resulting in many corporations such as Apple labeling their products with “Designed by Apple in California Assembled in China.
Microsoft once labeled their Zune products as “Hello from Seattle, Assembled in China.”
Plus-X is an established design consulting agency in Seoul, Korea. It completed a brand experience consulting project for YG entertainment successfully. YG entertainment has many Korean singers and Asian entertainers including Psy who suddenly appeared on the global music stage with his mega hit song, “Gangnam Style.”
Recently, Plus-X launched a smartphone case under the name of Lab C. Inspired by the PSY’s Gangnam Style, it labeled the case as “Designed by Lab C, in Gangnam, Material by Italy.” This label is eye-catching and more importantly works well because people in Gangnam are known to be trendy, hip and exude a certain supposed class (though it would have been more noticeable if it says “Stylized in Gangnam”). My friend and colleague, Soren Petersen, also wrote about what design can learn from Gangnam style. Thank you, PSY. You help Koreans to be creative!