Food shaped product

burger king

We often meet a product with a unique form and find it difficult to guess how it works. Examples include a donut-looking tape by 3M, a burger/fries/coke-looking USB key by Burger King, or a chocolate-looking mirror by Meiji, a Japanese chocolate manufacturer. One of my Japanese friends even pointed me a website in which a designer keeps posting his/her design prototypes (Prototype 1000).

I wonder whether consumers like a product more when its form and function are inconsistent than when they are consistent.



2 thoughts on “Food shaped product”

  1. I think it’s both. Most of the time, people tend to see something beyond their expectations and also love to own it when there are not a lot of people that have the item. It does not seem like there is some kind of connection between Burger King and USB memory sticks; however, it does seem like lots of consumers will find it interesting to see that those memory sticks do not look like regular ones in the past. Not to mention they will probably want to keep it just because it looks fancy and unique, well, at least I would love to keep one of those. Now I’m pretty sure you won’t easily find a USB memory stick that is donut-shaped. I’ve concluded that no matter how irrelevant two brands are, consumers will positively respond to the outcome as long as the final product looks cute and fancy enough to draw their attentions. I really like the idea how Burger King has promoted itself by having USB memory sticks represent their brand! It’s really cute! 🙂

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