Hanjin Shipping is now ranked as the 8th biggest world-wide shipping company following Maersk, MSC, and CMA-CGM. I have met this name at a museum, MMCA (national Museum of Modern and Contemporary Art, Korea). In the middle of the museum stood an eye-popping artwork sponsored by Hanjin Shipping. Although it may take ages for a shipping company to be artistic, I believe its effort to work with creative talents is paid off in the long run. Note that even a *financial* company like Hyundai Card goes with musicians. 🙂
Home within Home within Home within Home within Home
Nov.12,2013 – Jun.15,2014
(The following introduction was written by Chuyoung Lee, Associate Curator. Click here for the full introduction.)
“… Hanjin Shipping The Box Project is an MMCA’s ambitious project through which Seoul Box is accoutered with artists’ ingenious and stimulating ideas. MMCA has selected Do Ho Suh (1962- ) as the protagonist for the Project’s first chapter held in celebration of the historic opening of National Museum of Modern and Contemporary Art, Korea’s Seoul Branch.
… This huge fabric installation of Suh entitled ‘Home Within Home Within Home Within Home Within Home’ is specially created to epitomize the vital spatial property of Seoul Box that can be undeniably characterized by its abundant natural light coming through its glass walls and the historical attribute of the Seoul branch’s compound in which traditional, modern and contemporary buildings embrace each other. This work is comprised of a life-size (12 meters in height, 15 meters in width) replica of the three-story town house at Providence, Rhode Island, which was the artist’s first residence where he lived as a student in the United States in 1991 and ‘Seoul Home,’ a reproduction of his family’s traditional-style Korean house in Seoul, hanging in the middle of the former. As one can infer from the title, the work elucidates and conjures the ever-expanding concept of space: traditional Korean house within Western-style house; Western-style house with Seoul Box; Seoul Box within the Seoul branch; the Seoul branch within Seoul.”