Yido, a successfully modernised traditional Korean pottery

Yido is one of the most widely-known premium pottery brands in Korea. It was found by Yi, Yoonshin, a ceramic artist. As introduced in her website, her work “reinterprets traditional Korean ceramics in refined contemporary design.” However, visiting Yido’s flagship store taught me a few “marketing” lessons how she has successfully established herself in the market. First, she listens to…

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An eye-catching sculpture in Seoul

A gigantic sculpture standing in front of the MBC media center is called Square M-Communication. It looks like two people touching their hands. According to Young Ho Yoo who made this sculpture, the red frame represents media and two human sculptures represent the contemporary people who actively interact with media. This artwork represents the meeting between media…

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Physical Products to Virtual Image: Vending machine in Shanghai

I have been to the 1933 Shanghai, the last slaughter house on earth. Although the interior and the exterior of the building were impressive, I was fascinated by a cutting-edge vending machine in this building. Different from typical vending machines, it displays the virtual image of the beverages and snacks on the right side. I…

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How to write a high quality design brief

Petersen, Soren and Jaewoo Joo (2015), “Inspirational Design Briefing,” in Michael G. Luchs, Scott Swan, and Abbie Griffin (ed.) Design Thinking: New Product Development Essential from the PDMA, Wiley-Blackwell, 15-26.    … Although the design brief plays an important role in concept development, there are few resources about how to write one. In general, the…

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Unexpected usage of Absolut Vodka bottles

Absolut Vodka has offered many artists with a wide variety of collaboration opportunities. Now it has a long list of colors and shapes with much artistic flavour. Recently, it even introduced Absolut Colors saying that; We are proud to once again dress our iconic bottle in the pride flag, originally designed by San Francisco-based artist Gilbert Baker in…

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