How do foreigners form an impression about a country?

In Berlin, Germany, I met a vending machine in a steel cage. Covering the machine with a cage surprised me because it was inside one of downtown subway stations. My friend told me the machine could be damaged at night by drunken people. I formed an impression that Germany was unsafe; juvenile vandalism, an action involving deliberate…

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What makes Copenhagen the most bike-friendly city in the planet?

Many cities aim to be bike-friendly but only few succeed. Wired ranked Copenhagen as the most bike-friendly city in 2015 and in 2017. Interestingly, an article in the same magazine estimated the cost to have a bike-friendly city. … a fully-realized protected bike lane costs about $445,000 per mile, according to the San Francisco Bicycle Coalition. (Infrastructure costs vary widely…

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Design Thinking vs. Behavioral Economics

Crate and Barrel sells various cookware. Most products in this store are grouped into product categories. However, some are grouped into why we need them. The two “ad hoc categories” are [7 Essentials for Every Kitchen] and [Everything You Never Knew You Needed].     Ad hoc categories, coined by Barsalou, motivate impulse buying. I bought some…

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Do we enjoy brunch more if we combine foods to create it?

In cafes in Copenhagen, Denmark, customers are often asked to create their own meals by combining foods. I succeeded in this creative task in one cafe but did not in the other. Two cafes have slightly different menus.     I enjoyed the meal in the Mad & Kaffes (Food & Coffee). Foods were divided into six categories…

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Why do people exit the bus at the front door?

At Quora, someone asked “Why do people exit the bus at the front door even when it’s not crowded?” It received seven answers.     Habit. If a bus has two doors it is actually more efficient for passengers to exit by the back door as any new passengers enter through the front door. However, most…

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An upgraded choice architecture and an effective intervention to promote environmentally friendly behavior

Banff Aspen Lodge has an interesting environmental incentive program. If guests stay two or more nights and prefer no housekeeping service in this hotel, it offers a choice of options for the guest’s consideration:   Option 1: The hotel will make a donation of $4 on behalf of guests to the Banff Community Foundation, which supports environmental initiatives…

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How does positioning map help consumers?

Fairmont Chateau Lake Louise is a hotel in Alberta, Canada. Surrounded by mountain peaks and an emerald lake in the Banff National Park, this hotel has a pub for the outdoor enthusiasts coming from all over the world. At the pub, the menu was carefully designed for foreigners by mapping local drinks in two dimensions:…

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A surprising ride at Legoland

Lighthouse is a ride in Legoland Billund, Denmark. It looks like a small-sized drop tower exclusively designed for kids or even toddlers. I expected young riders would experience free-fall initially, followed by modest deceleration.     Surprisingly, it is not a drop tower. Instead, riders need to pull the rope until they hit the top. Legoland website explains it. Children…

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How language barrier makes virtual reality more real

At Prague, Czech Republic, visitors experienced riding a new tram called T3 Coupe in virtual reality. The T3 tram is an iconic component of the Prague city scape. In collaboration with Anna Marešová designers, the Prague Public Transit Co. has created a new pleasure tram concept based on the tradition of the Tatra T3 tram, putting this legendary vehicle…

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How does Taipei MRT differ from Copenhagen metro?

Taipei Metro covers more stations than Copenhagen Metro. It covers 117 stations (vs. 22 stations). Like other Asian trains, it has seats designated for the people who are in need. A poster in the train asks us to “stand up for someone in need” in a gentle and polite way, that is, “也許他/她有需要,只是你看不到 (maybe she/he has…

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A pink litter bin on the London Bridge

River Thames flows through London. People come to the London Bridge to see the Tower Bridge which allows ocean-going ships to pass beneath it.     Many visitors stopped in front of a pink public litter bin momentarily and threw litter away before crossing the bridge.     We knew adding human faces or adding controversial messages nudge our prosocial…

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Why are antibiotics over prescribed in some countries?

Antibiotic prescription rate differs across countries. It is two times greater in Korea than in Norway (27.9 vs. 15.8: Defined Daily Doses (DDDs) per 1000 people per day, 2015 OECD report). Why are antibiotics over prescribed in Korea?         One reason might be that it is difficult to find traditional medicines in Korean market. In contrast,…

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