Some designers do not benefit from using design methods

Lee, Younjoon and Jaewoo Joo (2017), “Using Design Methods to Improve Design Quality: Verbalizers vs Visualizers,” The Design Journal, 20 (sup1), S1471-S1484.   Abstract Although a wide variety of design methods are used, two questions have been little investigated: whether using many methods improves the outcome quality and who benefits more from using them. We…

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Empathy instruction backfires on designers

Chung, Jaehee and Jaewoo Joo (2017), “Effect of Empathy on Designers and Non-designers in Concept Evaluation,” Archives of Design Research, 30 (3), 57-71.     Abstract Background: Empathy instruction (“please empathize with the person in the narrative”) is often provided when new product concepts are evaluated in a narrative form. However, concept evaluators tend to empathize with…

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Does a Persona Improve Creativity?

So, Chaehan and Jaewoo Joo (2017), “Does a Persona Improve Creativity?” The Design Journal, 20 (4), 1-17.     Abstract The purpose of this study was to test whether the priming of a brainstorming task by a persona increases ideational fluency and originality, i.e. the quantitative and qualitative dimensions of creative performance. We conducted a…

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Design works published in Korea

Heather Fraser published “Design works: how to tackle your toughest innovation challenges through business design” five years ago. It demonstrates how organizations can drive innovation and growth through Business Design – a discipline that integrates design-inspired methods and mindsets into business development and planning. Roger Martin said in his forward that “This book tells the story of the…

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A cocktail served by milk carton shaped glass

Most cocktail glasses are designed to hold the unique aroma of the cocktail to maximize its taste. However, some glasses play different roles. While I visited Singapore, my friend recommended me to visit Loof, a rooftop bar. It is located across the famous Raffels Hotel, a colonial-style super luxury hotel in the downtown. According to the website,…

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