People have their own favorite designers. My favorite “product” designer is Naoto Fukasawa. He is well known for the designer of the fan-shaped CD player by Muji. I love his minimalist design so much that I flew for his Tokyo studio, Plus Minus Zero, to consider buying a humidifier for the stimulus of my experimental studies. Interestingly, he once worked with Samsung to design its printer.
Recently, I found his name on an unexpected place. I visited a small store called studio M nearby my house. It sells his paper (or seemingly half-paper-half-leather) products named SIWA. Soon I realized that his design philosophy seems to match low-tech products (e.g., pencil cases and hand bags) more successfully than electronic gadgets (e.g., CD players, humidifiers, and printers), differently from Dieter Rams. “Some” Minimalist design principles may work better for “some” materials or “some” products. :)
Jaewoo Joo teaches and writes about [Design Marketing] and [New Product Development] through the lens of Psychology at Kookmin University (Seoul, Korea). He holds his Ph.D. in Marketing from Rotman School of Management, University of Toronto.
He can be reached through Linkedin/Facebook or by email at DesignMarketingLab@gmail.com. :)