Old is good intuition

Although we are always attracted by something new, we sometimes try something old to enjoy its authenticity. For instance, when a restaurant places an nostalgic vintage signboard outside or when it serves dishes in an ugly pot or on the old-fashioned plates, we infer that the restaurant must have been loved by many people previously. This “old…

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Sterilizer in beauty stores

Must buy items in Korea are skin care products. As the Korean entertainment programs including TV programs, movies, and music videos became highly popular in Asia, the beauty products made in Korean enjoy its strong brand power. Many cosmetic stores in Seoul are crowded by foreign visitors. I have noticed in the stores that many foreign…

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Mobile messaging apps in Asia

Short / Instant / Mobile messaging apps compete fiercely. It has about 5 year history and has a numerous players (e.g., WhatsApp, Line, Wechat, QQ, and Kakao Talk, Snpachat, Telegram, and Viber, to name a few). Some focus on simple communication and others provide interesting features including stickers and animated figures. I visited YongPyong ski…

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Verbal instructions do not work

People often use verbal signs to give instructions to others. The store owner posts a sign on the window saying, “This is a window, please use the door.” Government officers paint “Look Right” at the pedestrian crossing. However, I have observed numerous store visitors and pedestrians mistakenly push or slide the window and look left…

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Break: take a rest vs. get inspired

We need breaks from our everyday work. Although they have a single objective, breaks have at least two different forms. For instance, some of my friends want to take a rest without having interactions with others. They turn off mobile phones, go to an all-inclusive hotel, and then spend time on doing nothing but reading…

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