Summary

• Google Scholar Citations: Jaewoo Joo (EIXtvIQAAAAJ)
• Research Gate: Jaewoo-Joo
• Scopus: Joo, Jaewoo (57126774200)
• ORCID: Jaewoo Joo (0000000228085056)

  

Research interest 

• Design thinking
• Behavioral economics
• Field experiment
• Customer experience

Journal article 

• Hwang, S., Yoon, N., & Joo, J. (2025). The impact of smart home products’ marketing messages on dual-earner parents’ willingness to pay. Journal of Product & Brand Management.
• Bertao, R. A., Yeoun, M., and Joo, J. (2025), A blind spot in AI-powered logo makers: visual design principles, Visual Communication, 24 (1), 222-250.
• Chu, W., & Joo, J. (2024). Targeting effectiveness of mobile coupons: from exposure to purchase. Journal of Marketing Analytics, 12, 342-354.
• Joo, J., & Hu, R. (2024). Wilson the volleyball in cast away: Social loneliness increases preferences for an anthropomorphic product. Archives of Design Research, 37(1), 85–101.
• Lee, Y., Joo, J., & Cooper, R. (2023). Deo leadership: How design executive officers lead creative organisations in Korea. Strategic Design Research Journal, 15(3 (September-December 2022)), 318–333.
• Shi, Y., & Joo, J. (2023). Effect of space order on impulse buying: Moderated by self-construal. Behavioral Sciences, 13 (8), 638.
• Bertao, R. A., Jung, C. H, Chung, J., and Joo, J. (2023), Design thinking: a customized blueprint to train R & D personnnel in creative problem solving, Thinking Skills and Creativity, 48, 101253.
• Li, Y., & Joo, J. (2023). The mediating effect of psychological ownership on the relationship between value co-creation and the in-app purchasing intention of mobile games players. Behavioral Sciences, 13, 205.
• Bertao, R. A., Brum, A. L. D. S., & Joo, J. (2023) The design brief as a pivotal tool: A study of Centro Brasil Design’s practices to promote design, The Design Journal, 26 (2), 188-209.
• Yoon, Y., Deng, R., & Joo, J. (2022). The Effect of Marketing Activities on Web Search Volume: An Empirical Analysis of Chinese Film Industry Data. Applied Sciences, 12, 2143.
• Piao, S., & Joo, J. (2022). A behavioral strategy to nudge young adults to adopt in-person counseling: Gamification. Behavioral Sciences, 12(2), 40.
• Bertao, R. A., & Joo, J. (2021). “Hey Alexa, Would You Create a Color Palette?” UX/UI Designers’ Perspectives on Using Natural Language to Interact with Future Intelligent Design Assistants. Journal of the Korea Convergence Society, 12 (11), 1-14.
• Choi, B., & Joo, J. (2021). Authentic Information on the Back Label of Wine Bottle. Asia Marketing Journal, 23(3), 13–26.
• Jung, B., & Joo, J. (2021). Blind Obedience to Environmental Friendliness : The Goal Will Set Us Free. Sustainability, 13(21), 12322.
• Park, Young Joon, Jaewoo Joo, Charin Polpanumas, and Yeujun Yoon (2021), “‘Worse than what I read ?’ The external effect of review ratings on the online review generation process: An empirical analysis of multiple product categories using Amazon.com review data,” Sustainability, 13 (19), 10912.
• Hwang, Sooa, Hyunah Park, Kyunghui Oh, Sangwoong Hwang, and Jaewoo Joo (2021), “Rethinking a designers’ rule of thumb: Influence of information seeking and consumption goals on mobile commerce interface design,” Journal of Theoretical and Applied Electronic Commerce Research, 16 (5), 1631–1647.
• Yoon, Yeujun, Yating Fu, and Jaewoo Joo (2021), “Unintended CSR violation informed by online recommendation,” Sustainability, 13 (7), 4053.
• Yoon, Yeujun, Kevin Chastagner, and Jaewoo Joo (2020), “Inner-self vs. outer-self and socially responsible product consumption,” Sustainability, 12 (22), 9362.
• Nguyen, Thi Thuc and Jaewoo Joo (2019), “Digital strikes back: Reading digital clocks decreases new product adoption,” Archives of Design Research, 32 (2), 103–15.
• Joo, Jaewoo and Jaekwon Chung (2019), “Are consumer design evaluations trustworthy?,” Archives of Design Research, 32 (1), 47–59.
• Chen, Xingwei, Shinwon Kim, and Jaewoo Joo (2019), “How do we nudge people to choose aesthetically pleasing products?,” Archives of Design Research, 32 (1), 61–73.
• Joo, Jaewoo, Annie(Hee Jean) Lee, and Jung Ho Park (2018), “A new framework of design management and three additional requirements to apply design management to Korean companies: Experience design, collaboration, and trial and error,” Design Convergence Study, 17 (6), 145–65.
• Chung, Jaehee and Jaewoo Joo (2017), “Effect of empathy on designers and non-designers in concept evaluation,” Archives of Design Research, 30 (3), 57–71.
• Lee, Younjoon and Jaewoo Joo (2017), “Using design methods to improve design quality: verbalizers vs visualizers,” The Design Journal, 20 (Sup1), 1471–84.
• So, Chaehan and Jaewoo Joo (2017), “Does a persona improve creativity?,” The Design Journal, 20 (4), 1–17.
• Jung, Bohee, Younjoon Lee, and Jaewoo Joo (2017), “The relationship between art preference and attitudes toward art-infused product: With a focus on the moderating role of the market exposure of artwork,” Archives of Design Research, 30 (2), 197–211.
• Lee, Younjoon and Jaewoo Joo (2015), “How a design executive officer can craft an organizational culture,” Design Management Journal, 10 (1), 50–61.
• Petersen, Soren Ingomar and Jaewoo Joo (2013), “Crowdsourcing designers’ insights into collaboration,” Archives of Design Research, 26 (1), 47–59.
• Chang, Youngjoong, Jaibeom Kim, and Jaewoo Joo (2013), “An exploratory study on the evolution of design thinking: Comparison of Apple and Samsung,” Design Management Journal, 8 (1), 22–34.
• Kim, Yura and Jaewoo Joo (2013), “The moderating effect of product market competition in the relationship between advertising expenditures and sales,” Journal of Applied Business Research, 29 (4), 1061–76.

Book chapter 

• Petersen, Soren Ingomar and Jaewoo Joo (2015), “Inspirational design briefing,” in Design Thinking: New Product Development Essentials from the PDMA, M. G. Luchs, S. Swan, and A. Griffin, eds., Wiley-Blackwell, 15–26.
• Petersen, Soren Ingomar and Jaewoo Joo (2012), “Improving collaborative concept evaluation using concept aspect profile,” in Advances in International Marketing, K. S. Swan and S. Zou, eds., Emerald Group Publishing Limited, 207–222.

Conference paper 

• Yoon, N., & Joo, J. (2024). Experience matters when not restricted: The impact of product type and COVID-19 restrictions on pop-up store visits. Proceedings of the European Marketing Academy, 53rd, (119359).
• Hwang, S., Yoon, N., & Joo, J. (2024). Stop beating around the bush: Dual-earner parents need characteristics-related information about smart home products. In AMA Global Marketing SIG 2024. Verona: Italy.
• Daeun Yoo and Jaewoo Joo. (2024). BI-CST: Behavioral Science-based Creativity Support Tool for Overcoming Design Fixation. In Designing Interactive Systems Conference (DIS Companion ’24), July 01–05, 2024, IT University of Copenhagen, Denmark. ACM, New York, NY, USA, 5 pages.
• Geng, L., & Joo, J. (2023). A sexual photo and a dolphin shaped pen: Effect of visceral state on hedonic choice. Actas de Diseno, 18(43), 245–249.
• Hwang, S., Park, H., Sohn, M., Yoo, D., Han, C., & Joo, J. (2022). Goal based bundling: A behaviorally informed strategy to combine multiple smart products. In G. Bruyns & H. Wei (Eds.), IASDR (International Association of Societies of Design Research) 2021 – [ _ ] With Design: Reinventing Design Modes (pp. 2888–2901). Singapore: Springer.
• Piao, S., & Joo, J. (2022). A Behavioral Strategy to Nudge Young Adults to Adopt In‐Person Counseling: Gamification. In G. Bruyns & H. Wei (Eds.), IASDR (International Association of Societies of Design Research) 2021 – [ _ ] With Design: Reinventing Design Modes (pp. 1348–1363). Singapore: Springer.
• Yoon, N., Park, W., & Joo, J. (2022). Dark side of cuteness: Effect of whimsical cuteness on new product adoption. In G. Bruyns & H. Wei (Eds.), IASDR (International Association of Societies of Design Research) 2021 – [ _ ] With Design: Reinventing Design Modes (pp. 617–633). Singapore: Springer.
• Bertao, R. A., Jung, C. H., and Joo, J. (2022). Identifying inconveniences in daily life: a problem finding prompt to foster non-designers’ engagement in design thinking training. In Gabriela Goldschmidt and Ezri Tarazi (Ed.), DTRS (Design Thinking Research Symposium) 13 – Expanding the Frontiers of Design: A Blessing or a Curse? (pp. 354-368). Haifa: Israel.
• Bertao, R. A., & Joo, J. (2021). Artificial intelligence in UX/UI design: a survey on current adoption and [future] practices. In J. Cruickshank, L., Galabo, R., Perez, D., Gisclard, B., Bofylatos, S., Mortati, M., Valentine, L. and Hwang (Ed.), EAD (International Conference of the European Academy of Design) 14 – Safe Harbours for Design Research (pp. 404–413). Lancaster: United Kingdom, Blucher Design Proceedings.
• “Less for more, but how & why? – Number of elements as key determinant of visual complexity,” IASDR (International Association of Societies of Design Research) 2019, Manchester, United Kingdom.
• Kristensen, T., Hands, D., Clement, J., Dickson, T., Gabrielsen, G., Joo, J., & Münster, M. B. (2019). Track 3.d Introduction: How Does Design Express Value? In E. Bohemia, G. Gemser, N. Fain, C. de Bont, & R. A. Almendra (Eds.), ADIM (Academy for Design Innovation Management) 2019 – Research Perspectives In the Era of Transformations (pp. 469-471).
• “Three Risk Management Methods Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping,” Academic Design Management Conference, London: UK, 2014
• “Design Brief: Using Behavioral Decision Theory to Help Designers Research More,” Young Scholars Conference on Product Design, Williamsburg: Virginia, 2013
• “Learning about Innovative Risk Mediation Strategies from Entrepreneurs in Creative Industries,” Annual Meeting of Association of American Geography, New York: New York, 2012
• Joo, J. (2012), “Predicting Consumer Preference: Prediction Strategy and Data Presentation,” in NA – Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research, 747-748.
• “Pedal Your Creative Cycle: Effect of Process Constraint on Creativity,” Experience the Creative Economy, Toronto: Ontario, 2011
• “Less for More: Effect of Visual Complexity on Consumer Preference,” Young Scholars Conference on Product Design, Williamsburg: Virginia, 2009
• “Misjudgment of the Diagnosticity of Information Group,” Judgment and Decision Making Pre-Conference, Orlando: Florida, 2009
• Joo, J. (2009),”Does Feedback Always Facilitate Learning?: Degree of Preference Development and Degree of Feedback Complexity”, in NA – Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 1025-1026.
• Joo, J. (2008),”Two Designer Skill Sets: Perspective Taking and Creativity“, in NA – Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 1022-1022.
• “Striking When the Iron is Hot: Curiosity Based Advertising and Timing of Resolution,” Behavioral Decision Research in Management, Los Angeles: California, 2006.