Publications

Summary

Research interest  

  • Design thinking
  • Behavioral Economics
  • New Product Development
  • New Product Adoption

Journal article 

Book chapter 

Conference paper 

  • Bertao, R., Jung, C. and Joo J. (2021), “Identifying inconveniences in daily life: a problem finding prompt to foster non-designers’ engagement in design thinking training,” Expending the frontiers of design: a blessing or a curse? in Design Thinking Research Symposium 13, Haifa: Israel, 2021.
  • “Less for more, but how & why? – Number of elements as key determinant of visual complexity,” International Association of Societies of Design Research Conference, Manchester: UK, 2019
  • “Three Risk Management Methods Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping,” Academic Design Management Conference, London: UK, 2014
  • “Design Brief: Using Behavioral Decision Theory to Help Designers Research More,” Young Scholars Conference on Product Design, Williamsburg: Virginia, 2013
  • “Learning about Innovative Risk Mediation Strategies from Entrepreneurs in Creative Industries,” Annual Meeting of Association of American Geography, New York: New York, 2012
  • Joo, J. (2012), “Predicting Consumer Preference: Prediction Strategy and Data Presentation,” in NA – Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research, 747-748.
  • “Pedal Your Creative Cycle: Effect of Process Constraint on Creativity,” Experience the Creative Economy, Toronto: Ontario, 2011
  • “Less for More: Effect of Visual Complexity on Consumer Preference,” Young Scholars Conference on Product Design, Williamsburg: Virginia, 2009
  • “Misjudgment of the Diagnosticity of Information Group,” Judgment and Decision Making Pre-Conference, Orlando: Florida, 2009
  • Joo, J. (2009),”Does Feedback Always Facilitate Learning?: Degree of Preference Development and Degree of Feedback Complexity“, in NA – Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 1025-1026.
  • Joo, J. (2008),”Two Designer Skill Sets: Perspective Taking and Creativity“, in NA – Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 1022-1022.
  • “Striking When the Iron is Hot: Curiosity Based Advertising and Timing of Resolution,” Behavioral Decision Research in Management, Los Angeles: California, 2006.

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Jaewoo Joo | design thinking, behavioral economics, new product development, new product adoption