Publications

Summary

Research interest 

  • Design thinking
  • Behavioral economics
  • Field experiment
  • Customer experience

Journal article 

Book chapter 

Conference paper 

  • Hwang, S., Yoon, N., & Joo, J. (2024). Stop beating around the bush: Dual-earner parents need characteristics-related

    information about smart home products. In AMA Global Marketing SIG 2024. Verona: Italy.
  • Daeun Yoo and Jaewoo Joo. 2024. BI-CST: Behavioral Science-based Creativity Support Tool for Overcoming Design Fixation.. In Designing Interactive Systems Conference (DIS Companion ’24), July 01–05, 2024, IT University of Copenhagen, Denmark. ACM, New York, NY, USA, 5 pages.
  • Geng, L., & Joo, J. (2023). A sexual photo and a dolphin shaped pen: Effect of visceral state on hedonic choice. Actas de Diseno, 18(43), 245–249.
  • Hwang, S., Park, H., Sohn, M., Yoo, D., Han, C., & Joo, J. (2022). Goal based bundling: A behaviorally informed strategy to combine multiple smart products. In G. Bruyns & H. Wei (Eds.), IASDR (International Association of Societies of Design Research) 2021 – [ _ ] With Design: Reinventing Design Modes (pp. 2888–2901). Singapore: Springer.
  • Piao, S., & Joo, J. (2022). A Behavioral Strategy to Nudge Young Adults to Adopt In‐Person Counseling: Gamification. In G. Bruyns & H. Wei (Eds.), IASDR (International Association of Societies of Design Research) 2021 – [ _ ] With Design: Reinventing Design Modes (pp. 1348–1363). Singapore: Springer.
  • Yoon, N., Park, W., & Joo, J. (2022). Dark side of cuteness: Effect of whimsical cuteness on new product adoption. In G. Bruyns & H. Wei (Eds.), IASDR (International Association of Societies of Design Research) 2021 – [ _ ] With Design: Reinventing Design Modes (pp. 617–633). Singapore: Springer.
  • Bertao, R. A., Jung, C. H., and Joo, J. (2022). Identifying inconveniences in daily life: a problem finding prompt to foster non-designers’ engagement in design thinking training. In Gabriela Goldschmidt and Ezri Tarazi (Ed.), DTRS (Design Thinking Research Symposium) 13 – Expanding the Frontiers of Design: A Blessing or a Curse? (pp. 354-368). Haifa: Israel.
  • Bertao, R. A., & Joo, J. (2021). Artificial intelligence in UX/UI design: a survey on current adoption and [future] practices. In J. Cruickshank, L., Galabo, R., Perez, D., Gisclard, B., Bofylatos, S., Mortati, M., Valentine, L. and Hwang (Ed.), EAD (International Conference of the European Academy of Design) 14 – Safe Harbours for Design Research (pp. 404–413). Lancaster: United Kingdom, Blucher Design Proceedings.
  • “Less for more, but how & why? – Number of elements as key determinant of visual complexity,” IASDR (International Association of Societies of Design Research) 2019, Manchester, United Kingdom.
  • Kristensen, T., Hands, D., Clement, J., Dickson, T., Gabrielsen, G., Joo, J., & Münster, M. B. (2019). Track 3.d Introduction: How Does Design Express Value? In E. Bohemia, G. Gemser, N. Fain, C. de Bont, & R. A. Almendra (Eds.), ADIM (Academy for Design Innovation Management) 2019 – Research Perspectives In the Era of Transformations (pp. 469-471).
  • “Three Risk Management Methods Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping,” Academic Design Management Conference, London: UK, 2014
  • “Design Brief: Using Behavioral Decision Theory to Help Designers Research More,” Young Scholars Conference on Product Design, Williamsburg: Virginia, 2013
  • “Learning about Innovative Risk Mediation Strategies from Entrepreneurs in Creative Industries,” Annual Meeting of Association of American Geography, New York: New York, 2012
  • Joo, J. (2012), “Predicting Consumer Preference: Prediction Strategy and Data Presentation,” in NA – Advances in Consumer Research Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN: Association for Consumer Research, 747-748.
  • “Pedal Your Creative Cycle: Effect of Process Constraint on Creativity,” Experience the Creative Economy, Toronto: Ontario, 2011
  • “Less for More: Effect of Visual Complexity on Consumer Preference,” Young Scholars Conference on Product Design, Williamsburg: Virginia, 2009
  • “Misjudgment of the Diagnosticity of Information Group,” Judgment and Decision Making Pre-Conference, Orlando: Florida, 2009
  • Joo, J. (2009),”Does Feedback Always Facilitate Learning?: Degree of Preference Development and Degree of Feedback Complexity”, in NA – Advances in Consumer Research Volume 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research, 1025-1026.
  • Joo, J. (2008),”Two Designer Skill Sets: Perspective Taking and Creativity“, in NA – Advances in Consumer Research Volume 35, eds. Angela Y. Lee and Dilip Soman, Duluth, MN: Association for Consumer Research, 1022-1022.
  • “Striking When the Iron is Hot: Curiosity Based Advertising and Timing of Resolution,” Behavioral Decision Research in Management, Los Angeles: California, 2006.

Jaewoo Joo | design thinking, behavioral economics, field experiment, customer experience