Timid-looking electric vehicle


20130330_@ Seoul Motor Show (22)

At the Seoul Motor Show, I met a vehicle operated by electricity. It attracts attention not because of its strong performance but because of its soft name and weak design. It is called Yebbujana, meaning “Beautiful, isn’t it?”. Further, it has a curvy body with four extremely small headlamps. In general, having an inviting name and approachable design is a good approach. Managers and designers might want to launch their rapidly new product in an unassertive way. However, this car sounds and looks too timid to drive.

“Timid, isn’t it?”

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.