Interdisciplinary media art work @ KGIT

KGIT (Korean German Institute of Technology) held a new media party. In this year, students presented their year-long projects under the name of X-program, which encourages students to work with others from different backgrounds. Therefore, some works highlighted their commercial aspects and others stressed artistic flavors. Among many interesting works, I was impressed by the art…

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Advertising for competitve market

  Kim, Yura and Jaewoo Joo (2013), “The Moderating Effect Of Product Market Competition In The Relationship Between Advertising Expenditures And Sales,” Journal of Applied Business Research, 29 (4), 1061-1076. While the relationship between advertising expenditures and sales has been much discussed, whether product market competition affects their relationship has been little examined. We address this…

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[Student] UI/UX/HMI for consumer behavior

[Selected presentation @ CONSUMER BEHAVIOR / SPRING 2013] One group of students in my Consumer Behavior course gave a presentation titled Back to Basic. In their presentation, they discussed “Basic” issues such as User Interface, User eXperience, or Human Machine Interface, which have a lot to do with the behavior of contemporary consumers. Although they…

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Artificial products for consumers

Most urban dwellers want authentic, natural goods. Unfortunately, growing plants or baking breads requires a significant amount of effort. Therefore, they often buy or enjoy artificial ones instead. Some artificial products are so carefully crafted that people misjudge them as the real one (See the real frozen beer (left) and its imitation (right) at the Kirin Ichiban popup store).…

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Holistic approach for furniture sellers

Analytic (holistic) approach makes a store look cheap (upscale). I have visited an outlet furniture store in which the whole items are simply piled up. This analytic approach made me difficult to imagine how a room looks like. Therefore, I decided not to buy any item in this store. If the manager in this store uses…

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