UI and CX of in-flight entertainment system: Air Canada

I recently traveled by Air Canada from Incheon (Seoul) to Vancouver and then to Toronto. I spent 9 hours in a new airplane (Being 788 Dreamliner) and then 4 more hours in an old one (Airbus 320). In two airplanes, I watched same movies and listened to same music to learn a commonality and several differences…

Details

Shopping experience at fashion store

Since fashion stores offer a wide range of clothing, they are often full of dust. I find many visitors leave stores because their eyes turn red. I recently found a fashion store with low dust level. Differently from other stores, it hung the whole clothing over the ground and maintained the floor clean. It was…

Details

Better User Experience of TV

SK Telecom/Broadband introduced a setup box called B Box. It was co-developed by a design consulting agency, Plus-ex, and recently received a red-dot design award. It not only looks way different from other ugly, bulky setup boxes, but it also provides several interesting services with TV viewers through immensely improved User Interface (UI). For instance, viewers…

Details

User experience for car marketing

Hyundai released i30 in Europe. So far, most of its marketing messages focus on how it looks (design) and what special features it has (convenience). However, I came up with a different thought after watching a youtube video that one of my German friends recommended me to watch. In the video, Martin Winterkorn, the Chairman of the Volkswagen AG,…

Details