How does positioning map help consumers?

Fairmont Chateau Lake Louise is a hotel in Alberta, Canada. Surrounded by mountain peaks and an emerald lake in the Banff National Park, this hotel has a pub for the outdoor enthusiasts coming from all over the world. At the pub, the menu was carefully designed for foreigners by mapping local drinks in two dimensions:…

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Is Iron Man banned in Denmark?

There is a Ninjago World at the Legoland in Denmark. In front of a flying dragon brick, I met an unfamiliar sign.     At first, I questioned why Lego hates Marvel so that pushing hand out like Iron Man was banned. Very soon, I realized it means “do not touch.” Later, I found the same sign at a construction site…

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How can a 3D food printer make a corporate look stylish?

I followed map in Prague, Czech Republic. I crossed a bridge (Legions’ Bridge), climbed up a tower (Petrin Tower), and drank beer at a local brewery (Strahov Monastery Brewery). However, I went to one place most tourists are not interested in. I visited a design exhibition held at a convention center (Výstaviště Praha Holešovice).  …

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Do people tip more when the tip jar looks like a human?

Henckell is my favorite cafe in Frederiksberg, Copenhagen. It is a local place with great coffee and sandwich. I feel cozy inside. It has only four small tables.     There is a tip jar next to the credit card machine on the counter table. Interestingly, it has a smiley face, two arms, and two…

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Do we prefer crowded restaurants over empty ones?

About 36 million people live in Tokyo and its neighboring cities. Most restaurants well known to foreigners are heavily crowded. Therefore, when I dine out in Tokyo, I have to wait for a table for a decent amount of time. The fact that many local people are waiting for their tables relieves my concern that…

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Hide doors to be popular

Most bar owners promote their places by placing a sign board outside or updating their menus on social network services such as facebook or instagram. Interestingly however, some bar owners “hide” their doors. I had a chance to visit the bar called Nightjar in London. Surprisingly, it has a super tiny metal sign on a wood door. Therefore, I passed over…

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Do-It-Yourself chocolate kit for Valentine’s day

Valentines’ day is one of the most “commercially successful” holidays in Asian countries such as Japan and Korea. According to Wikipedia, this holiday was first introduced in Japan in 1936 when a company ran an advertisement aimed at foreigners. Later in 1953, it began promoting the giving of heart-shaped chocolates; other Japanese confectionery companies followed…

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Yido, a successfully modernised traditional Korean pottery

Yido is one of the most widely-known premium pottery brands in Korea. It was found by Yi, Yoonshin, a ceramic artist. As introduced in her website, her work “reinterprets traditional Korean ceramics in refined contemporary design.” However, visiting Yido’s flagship store taught me a few “marketing” lessons how she has successfully established herself in the market. First, she listens to…

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Hands-on experience of 3D printing

Probably, I am one of few marketing people in the world who buy and use a 3D printer. I paid about $1000 and bought a printer called Rappy 32 from Stellamove two months ago and have been printing miniature buildings, animals, and mobile phone cases for fun. I want to share what I have learned about…

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No skinny jeans, no skinny cans

Skinny means very thin or unusually slender. Although it is a highly popular word, marketers avoid it but label their “sassier” products differently because the word, skinny, reinforces the stereotypes of women and body images. Interestingly, some items go for skinnier whereas others do not.   Fashion items want to be skinnier. According to J. Crew Sells “Toothpick” Jeans, Because Skinny Jeans Just Weren’t Body-Negative…

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Apple logo-shaped fried rice

I ordered a fried rice after having BBQ at a local restaurant in Korea. Interestingly, She first shaped the fried rice like an apple and then placed a small fried cake on top to make it look like the Apple logo. (What if I am a fan of MicroSoft? :)) Strong brands such as Harley-Davidson and Nike…

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Car shaped ski lift

There is nothing much skiers can do while they are sitting on the lift. Although some chat with other skiers sitting next to them or make/receive a few phone calls, others keep quiet and desperately search for something to kill their about ten-minute boredom. I have met an interesting OOH (Out-Of-Home) advertising at Yongpyong, a Korean…

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Marketing in Chinese Language

I have long believed that marketing is a unique business discipline because it cannot be translated into Chinese. Different from Marketing, other business disciplines have their own Chinese names: Accounting is 會計, Finance is 財務, Manufacturing is 生產, OB/HRM is 組織/人事, and Strategy is 戰略. Interestingly, I have recently met the sign of the marketing department at the Window of the world (世界之窗) in…

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[Student] UI/UX/HMI for consumer behavior

[Selected presentation @ CONSUMER BEHAVIOR / SPRING 2013] One group of students in my Consumer Behavior course gave a presentation titled Back to Basic. In their presentation, they discussed “Basic” issues such as User Interface, User eXperience, or Human Machine Interface, which have a lot to do with the behavior of contemporary consumers. Although they…

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User experience for car marketing

Hyundai released i30 in Europe. So far, most of its marketing messages focus on how it looks (design) and what special features it has (convenience). However, I came up with a different thought after watching a youtube video that one of my German friends recommended me to watch. In the video, Martin Winterkorn, the Chairman of the Volkswagen AG,…

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Interface between design and marketing

Petersen, Soren and Jaewoo Joo (2011, October 31), “How Marketing Researchers See Design,” Retrieved from http://www.huffingtonpost.com/soren-petersen/design-consious-marketing_b_1064343.html. Designers don’t just put cosmetics on the skin of a product!” During my interview with a graduate student at Ontario College of Art and Design in 2009, he argued that designers play a key role in developing a new…

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