Designer vs. Consumer

Consumers find it difficult to evaluate an object when it consists of many components. For instance, they cannot evaluate whether the designer’s interior with furniture, clock, wall, and window is good or bad. In this case, according to decision research, consumers should break down an object into detailed components in order to evaluate it better.…

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Play with diabetes

Half an year ago, a friend of mine asked me if I am interested in joining her work for a design contest, 2009 DiabetesMine™ Design Challenge. It was the idea competition for diabetic patients. She and I sit down and discussed a huge amount of ideas with another designer friend. It was an amazing opportunity for…

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Interdisciplinary Design Workshop by NSF “Instruction” @ Stanford University

I was invited to attend the NSF Design Series Workshop called “Interdisciplinary Graduate Design Workshop: Instruction”, on August 28 – 29 at Stanford University. Participants have different backgrounds across mechanical engineering and engineering education to architecture and psychology. I am one of few participants from the business field. Information below might be of help to those who want…

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Design Thinking by Jeanne Liedtka

Jeanne Liedtka, a professor at the University of Virginia’s Darden Graduate School of Business, visited University of Toronto and presented her work on growth. [Summary] She argues that “catalysts” succeed against odds because they have a broad repertoire (e.g., cross-functionally trained) and have a learning mindset with empathy. In particular, she compared between growth mindset people…

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Minmalist product for consumer

  One of the most distinctive current design trends is minimalism. Examples are ranging from electronics such as Apple’s iPod, LG’s chocolate phone, and B&O’s BeoSound system to interior accessories such as Muji’s fan and the humidifier at Plus Minus Zero (by Naoto Fukasawa). Since some of those minimally designed products made a huge commercial success,…

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