University of Toronto has two interesting institutes: Martin Prosperity Institute and Best Institute. The former is an academic place for the global-scale prosperity and inequality. Its research papers discuss the creative classes and cities (Richard Florida), the integrative thinking and strategies (Roger Martin), and the global crowdsourcing for problem solving (Don Tapscott). The latter is a relatively practical space where the start-up companies focusing on health-care products and services run their offices.
While visiting them, I found there are two different ways to play with words. At the Martin Prosperity Institute, a visual art piece hangs on the wall saying PROSPERITY. At the Best Institute, a verbal notice posts on the door saying “Come to the Dark Side. We have cookies.” I find these two pieces are very creative but in different ways: the former changes the visual aspect of the word, whereas the latter changes the verbal (meaning) aspect of the word.