There is an OOH (Out-Of-Home) advertising at one subway in Toronto. Benylin is a medicine available at the Shoppers Drug mart. Advertisers intentionally drew its figure outside the frame to communicate that the pill is strong. Although this is less shocking than VolksWagen in the ski resort or AIA in Bangkok, going outside the frame will successfully attract attention by passersby.
There is nothing much skiers can do while they are sitting on the lift. Although some chat with other skiers sitting next to them or make/receive a few phone calls, others keep quiet and desperately search for something to kill their about ten-minute boredom.
I have met an interesting OOH (Out-Of-Home) advertising at Yongpyong, a Korean ski resort. The marketers of the Tiguan at the Volkswagen made its back side using paper and then attached it to the lift. Most skiers including me who take this lift cannot help but look at the rear side of this car for over ten minutes until they get off the lift and hit the slope. Cutting/painting papers like a car may not cost much but doing so seems to work; I now become very familiar with this car, at least, its back side! 🙂