I followed map in Prague, Czech Republic. I crossed a bridge (Legions’ Bridge), climbed up a tower (Petrin Tower), and drank beer at a local brewery (Strahov Monastery Brewery). However, I went to one place most tourists are not interested in. I visited a design exhibition held at a convention center (Výstaviště Praha Holešovice). …Details
We want to voluntarily participate in recycling but do so only when it is easy. Recently, I met two bin boxes next to each other at a university in Seoul. Unfortunately, their colors and names made me confused: the left one had a blue cover and a green panel saying “recycled” and the right one had…Details
Choosing right color is difficult for car buyers. Tesla store in Toronto helps visitors make decisions by allowing them to see and touch a few samples. In the store, two working vehicles stand in the middle and they are surrounded by a wide variety of color samples. Many visitors carefully view them.
Color determines food judgment. According to Hoegg and Alba (2007), for instance, the brightness of an orange juice affects people’s taste discrimination more strongly than its brand name (e.g., Tropicana or Winn-Dixie) or its price information. Food judgment is probably influenced by the hue and saturation of the food as well. Recently, I find some stores…Details
Blue is for boys and pink is for girls. This color-gender association is strongly established in many countries. In a women’s university in Korea, however, signs for men’s rooms and for ladies’ rooms are both colored in pink. My friend said that using the same color aims to avoid any gender discrimination. Interestingly however, pink signs seem to confuse men when searching…Details