Wood material for product line

About an year ago, I met two artists who opened StudioBlank and carved wood like a bowling pin. They produced a single product: wood massager called Tapi. We discussed how to increase sales and I suggested them to vary its size in order to target different segments. For example, sales representatives might be interested in small-sized Tapi because they want to give something…

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Sound from the wood wick candle

When we buy candles, we generally consider how they look or how they smell. Therefore, most candle makers carve their candles artistically or add scents to the candle waxes (e.g., Red Roses of Jo Malone). However, some candle makers pay attention to a different aspect of candle: wick. A candle wick is usually a braided…

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Should we go noisy or quiet when exporting goods?

People like imported goods. Some like them so much that they even pick up the old license plates and place them outside their buildings for an aesthetic reason. (Note that this tiny run-down building is located in the center of Seoul and must have nothing to do with Nebraska or Iowa) Imported goods are welcomed in…

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What did advertisements look like in the 1970s in Korea?

I visited a special exhibition at the Seoul Museum of History and met an old day of Korean advertisement. “Title: Seoul Nostalgia: A Retrospective Photographic Exhibition of Kim Hanyong Having started as a news photographer in 1947 at ‘Gukje Bodo’ (International Report), Kim Han-yong is a renowned photographer who has devoted himself solely to photography throughout his…

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How do we evaluate designs?

My friend teaches Product Design. He uses coffee maker in his course. Students disassemble and assemble a coffee maker and then design a new one. A few days ago, I was invited to see the designs that his students submitted to his course. After discussing with him which ones are well designed and why, I…

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Timid-looking electric vehicle

At the Seoul Motor Show, I met a vehicle operated by electricity. It attracts attention not because of its strong performance but because of its soft name and weak design. It is called Yebbujana, meaning “Beautiful, isn’t it?”. Further, it has a curvy body with four extremely small headlamps. In general, having an inviting name and approachable…

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How to collect creative ideas massively?

Soren Petersen gave a presentation on how to collect creative ideas in a massive scale. He introduced how he applied crowdsourcing methods to address a wide variety of design issues including design marketing conflicts, animal rescue, peace innovation, to name a few. According to him, social platforms such as LinkedIn and HuffingtonPost are useful for…

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What happens when the men’s room sign is pink?

Blue is for boys and pink is for girls. This color-gender association is strongly established in many countries. In a women’s university in Korea, however, signs for men’s rooms and for ladies’ rooms are both colored in pink. My friend said that using the same color aims to avoid any gender discrimination. Interestingly however, pink signs seem to confuse men when searching…

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User experience for car marketing

Hyundai released i30 in Europe. So far, most of its marketing messages focus on how it looks (design) and what special features it has (convenience). However, I came up with a different thought after watching a youtube video that one of my German friends recommended me to watch. In the video, Martin Winterkorn, the Chairman of the Volkswagen AG,…

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What is the right choice for museum curators?

While I stayed in Boston for the conference, I visited Museum of Fine Arts (MFA), Boston and met an intriguing decision-making question. I took a picture of a panel titled Making Choices which says, Every gallery represents a long series of choices. Who decides which works go on view and how they should be arranged? What factors go into making that…

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Research questions about design

At the 2012 International Design Management Research Conference  (August 8-9, 2012 @ Boston), I have attended a group discussion session called Research Methodology Clinic. Its description says, Join us for a group conversation, facilitated by Alison Rieple and Jeanne Liedtka, in which interested colleagues come together to offer feedback and coaching to each other on…

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Decision support tool for collaborative concept evaluation

  Petersen, Soren and Jaewoo Joo (2012), “Improving Collaborative Concept Evaluation using Concept Aspect Profile Method,” in K. Scott Swan, Shaoming Zou (ed.) Advances in International Marketing, 11 (23), Emerald Group Publishing Limited, 207-222. Although concept evaluation has attracted much attention, collaborative concept evaluation has received minimal attention. In this work, we identify problems and propose…

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Money for designers

How much money do designers (and creative professionals) make? According to the Coroflot Design Salaray Guide, design managers and interaction designers make more money than architects and graphic designers, in particular, in North American cities and other international cities. One way to make more money is, I believe, to put some academic flavor. Here is…

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Body-oriented course for business students

My business school, Kookmin University, offers an interesting course called 3C Seminar (Confidence, Competence, and Challenge) to undergraduate students. In this course, students do not read textbooks. Instead, they sing and dance with others and then stage their performances at the end of the semester. Although this body-oriented course has a relatively short history, it will help them be more creative as well as be more cooperative, which hopefully leads them to be more competitive in the long run. Here are a few video clips of the performances which I enjoyed very much.

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