Does a Persona Improve Creativity?

So, Chaehan and Jaewoo Joo (2017), “Does a Persona Improve Creativity?” The Design Journal, 20 (4), 1-17.   Abstract: The purpose of this study was to test whether the priming of a brainstorming task by a persona increases ideational fluency and originality, i.e. the quantitative and qualitative dimensions of creative performance. We conducted a preliminary…

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Ubud Bali to boost creativity

Ubud is a small town on the Indonesian island of Bali. “Eat, Pray, Love” was filmed in 2010 in this town. IMDb explains this movie; A married woman realizes how unhappy her marriage really is, and that her life needs to go in a different direction. After a painful divorce, she takes off on a round-the-world journey to find…

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Cafe: East vs. West

People often go to cafe not for coffee but for work. According to Mehta, Zhu, and Cheema (2012), an appropriate ambient noise (e.g., cafe noise) enhances work performance. Their five studies showed that people performed creative tasks better when surrounded by the moderate ambient noise (70db) than the low one (50db) or the high one…

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