Audiovisual performance @ KGIT

After finishing a talk at the New Media party in the KGIT (Korea German Institute of Technology), I had a chance to enjoy a performance conducted by two students, Wonki Jung and Jinpoong Lee. When they created sound, a visual pattern was generated by the computer.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=Su0Uh-e0mzY]

[Student] Design plans by business students

Eight groups of the business students in my Design Management course presented their design plans. In the course, they studied Product Design and Development using the book written by Ulrich and Eppinger. They brought up a wide variety of consumer/user needs and addressed the needs in fresh ways.

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Interface between design and marketing

Petersen, Soren and Jaewoo Joo (2011, October 31), “How Marketing Researchers See Design,” Retrieved from http://www.huffingtonpost.com/soren-petersen/design-consious-marketing_b_1064343.html. Designers don’t just put cosmetics on the skin of a product!” During my interview with a graduate student at Ontario College of Art and Design in 2009, he argued that designers play a key role in developing a new…

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Power of story

At first, I did not like the Touch Wood phone by DoCoMo. However, an ad introduced by the Core 77 website changed my view completely. In the ad, a wooden ball plays Cantata 147 as it rolls down the wooden xylophone in the forest. [youtube=http://www.youtube.com/watch?v=C_CDLBTJD4M] Interestingly, I found this product more special after watching the…

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How to improve design education

Don Norman said in Technology Review that designers need to go beyond their purview and learn something such as (social) science. I can’t agree with him more. The first thing to do is ask: “What is the purpose of all the technology we are developing?” And the answer is, obviously: “To help people.” But the…

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Integrating material and form by Neri Oxman @ Ontario College of Art and Design

Neri Oxman gave a talk, “Mediated Matter,” at Ontario College of Art and Design. She argues that material should not be secondary to form. Instead of separating fabrication from concept modeling or data analysis, she proposes, designers should create a seamless object by integrating these tasks. She presented interesting projects in which she used a single material to perform multiple functions. Her…

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Games solve real-world problems

Jane McGonial, a game designer and a presenter on TED, visited U of Toronto and presented her work, How we can harness the power of video games to solve real-world problems. She made an interesting argument and shared various interesting examples of games that help us individually and collectively. In her presentation, she argued that (1) games have…

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Human Factors symposium @ University of Toronto

I attended a Human Factors symposium at the University of Toronto. It was organized by the HFIG (Human Factors Interest Group) and titled as Celebration of Applied Human Factors Research, in Honour of Prof. John W. Senders’ 90th Birthday. At the symposium, I noticed an interesting connection between decision-making and Human Factors. Research in decision-making…

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Evolution of design thinking

In 2006, what was design thinking? (see more at Luke Wroblewsky‘s blog) Roger Martin When it comes to innovation, business has much to learn from design. The philosophy in design shops is, ‘try it, prototype it, and improve it’. Designers learn by doing. The style of thinking in traditional firms is largely inductive – proving…

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Ten principles for good design by Dieter Rams

Dieter Rams listed 10 principles of good design. He is a legendary product designer who has developed a list of the Braun products and is still influencing our life through Jonathan Ive’s Apple devices. The above image comes from a  Guardian article and the below image comes from Vitsoe.com. You could find his 10 principles for…

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Context for good design

Many design awards have their own answers about what makes a product well designed; it must be original, it must be aesthetically appealing, and it must be useful. Similarly, marketing researchers have also studied that newness, beauty, and usefulness contributes to the evaluation of a product. However, whether product usage context or the outer space…

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Space @ Jump Associates

Last summer, I visited two design consulting firms in California: IDEO and Jump Associates. Visiting them raised several interesting research questions. In the Jump Associates, I was impressed by its space. It occupies two floors in one building and the two floors are connected by a steel stair “inside the building,” so that employees can freely…

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