Artificial products for consumers

Most urban dwellers want authentic, natural goods. Unfortunately, growing plants or baking breads requires a significant amount of effort. Therefore, they often buy or enjoy artificial ones instead. Some artificial products are so carefully crafted that people misjudge them as the real one (See the real frozen beer (left) and its imitation (right) at the Kirin Ichiban popup store).…

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Holistic approach for furniture sellers

Analytic (holistic) approach makes a store look cheap (upscale). I have visited an outlet furniture store in which the whole items are simply piled up. This analytic approach made me difficult to imagine how a room looks like. Therefore, I decided not to buy any item in this store. If the manager in this store uses…

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Package design for health supplement

Recently, Yuyu changed the package of its health supplement. Its previous package provides information mostly in the front side and mostly in the verbal format, which makes it challenging for its sale representatives to communicate with potential buyers. The new package embraces visual design and zoning. It now provides much information visually as well as provides different types of information in different…

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Experiment for collaborative office space in Seoul (2)

> Continued from Experiment for collaborative office space in Seoul (1) The team discovered two issues for building a collaborative office space in Seoul. First, people have a double standard. They generally use the open space for serious reasons such as discussing business issues or having meetings with clients. However, when they notice others occupying…

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Experiment for collaborative office space in Seoul (1)

[youtube=http://www.youtube.com/watch?v=bpm_LIyMtMY] Although many people want their offices similar to the Pixar’s office or the Google’s New York office, only few had them. Adam Alter, Assistant Professor of Marketing at New York University, wrote a piece of article on this issue at U99 (How to build a collaborative office space like Pixar and Google). In this…

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Wood plank for steak choice

Buying a steak is not a challenging task. We can simply choose portion (e.g., sirloin), quality (e.g., AAA), and weight (e.g., 8oz). However, when I visited the SSG food market, an upscale grocery store in Seoul, to buy a steak, the store asked me to choose the thickness of the steak as well. Interestingly, I was provided with several pieces of wood plank whose thickness…

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Secret for home deco store

When consumers shop for home decorators, they often find it difficult to imagine how a space looks like if they buy and display specific items. Unfortunately, many typical home deco stores do not take into this issue seriously but take an easy or “analytic” approach: they simply pile up the whole decorators and categorize them…

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Dessert design workshop @ Cognitive Science 2013

At the Korean Cognitive Science conference on May 25, 2013, Soren Petersen and I ran a workshop called “Design Tasty Dessert: The Art of Firing All The Five Senses!” In this workshop, we wanted to go beyond presenting our research projects; instead, we wanted to have some fun and creative experience with participants. Therefore, we asked participants…

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Classroom for empathy, creativity and cooperation

Although classrooms are used by students, they are not student-friendly. NHN NEXT, however, provides its students with the carefully designed spaces so that its students listen to the lectures, do their group projects, read some books, and even take some rests conveniently and comfortably. Teaching public software developers (e.g., portal sites, games, and social network services), NHN NEXT was found in 2012 by NHN,…

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Wood material for product line

About an year ago, I met two artists who opened StudioBlank and carved wood like a bowling pin. They produced a single product: wood massager called Tapi. We discussed how to increase sales and I suggested them to vary its size in order to target different segments. For example, sales representatives might be interested in small-sized Tapi because they want to give something…

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Sound from the wood wick candle

When we buy candles, we generally consider how they look or how they smell. Therefore, most candle makers carve their candles artistically or add scents to the candle waxes (e.g., Red Roses of Jo Malone). However, some candle makers pay attention to a different aspect of candle: wick. A candle wick is usually a braided…

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Should we go noisy or quiet when exporting goods?

People like imported goods. Some like them so much that they even pick up the old license plates and place them outside their buildings for an aesthetic reason. (Note that this tiny run-down building is located in the center of Seoul and must have nothing to do with Nebraska or Iowa) Imported goods are welcomed in…

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What did advertisements look like in the 1970s in Korea?

I visited a special exhibition at the Seoul Museum of History and met an old day of Korean advertisement. “Title: Seoul Nostalgia: A Retrospective Photographic Exhibition of Kim Hanyong Having started as a news photographer in 1947 at ‘Gukje Bodo’ (International Report), Kim Han-yong is a renowned photographer who has devoted himself solely to photography throughout his…

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How do we evaluate designs?

My friend teaches Product Design. He uses coffee maker in his course. Students disassemble and assemble a coffee maker and then design a new one. A few days ago, I was invited to see the designs that his students submitted to his course. After discussing with him which ones are well designed and why, I…

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