Empathic story-telling print ad in Canada

Canadians living in Ontario buy wines at LCBO (Liquor Control Board of Ontario). People working at this place often check photo-ID (e.g., driver license) to verify whether the buyer is old enough to drink alcohol. These carefully-managed and highly safe liquor stores sometimes make their customers unhappy, in particular, those who forget to bring their IDs.  …

Details

Japanese pork and Canadian chicken?

Soup is a liquid food, generally served warm, that is made by combining ingredients such as meat and vegetables with stock, juice, water, or another liquid, according to Wikipedia. Warm soups are popular as a type of comfort food in the world.     People have their own favourite ingredients for soups, and different meats are…

Details

Louis Kahn, the architect of IIM Ahmedabad

I came to know Louis Kahn at the Design Museum, London. This little museum held an exhibition called the power of architecture and introduced him and his work. Louis Kahn (1901-74) was one of the most influential architects of the twentieth century. With complex spatial compositions and a choreographic mastery of light, Kahn created buildings…

Details

Do-It-Yourself chocolate kit for Valentine’s day

Valentines’ day is one of the most “commercially successful” holidays in Asian countries such as Japan and Korea. According to Wikipedia, this holiday was first introduced in Japan in 1936 when a company ran an advertisement aimed at foreigners. Later in 1953, it began promoting the giving of heart-shaped chocolates; other Japanese confectionery companies followed…

Details

Yido, a successfully modernised traditional Korean pottery

Yido is one of the most widely-known premium pottery brands in Korea. It was found by Yi, Yoonshin, a ceramic artist. As introduced in her website, her work “reinterprets traditional Korean ceramics in refined contemporary design.” However, visiting Yido’s flagship store taught me a few “marketing” lessons how she has successfully established herself in the market. First, she listens to…

Details