Jan Chipchase @ Seoul

. Speech at Seoul by Jan Chipchase (Executive Creative Director of Global Insights at Frog, Author of Hidden in Plain Sight) Title: “Leap of Faith” Synopsis:  “Drawing on over a decade working for Fortune 500 and Korean clients Jan’s talk will explore the use of real-world insights to inform and inspire design, strategy, challenge minds and…

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Green activities in Korea

Recently, Alison Hemphill interviewed with me and posted an article at ANEW organization. We discussed how Koreans reduce, reuse, recycle, repurpose, reclaim, and/or restore items. In general, these green activities are not widely popular in Korea probably because disposal cost is relatively low. Note that, however, Korean moms reuse and recycle baby/kid items.

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Apple and Samsung took different approaches toward design thinking

Chang, YoungJoong, Jaibeom Kim, and Jaewoo Joo (2013), “An Exploratory Study on the Evolution of Design Thinking: Comparison of Apple and Samsung,” Design Management Journal, 8 (1), 22-34.   … Samsung is a good example of a “technology push” firm. Samsung has been a late mover in the electronics market. Responding to unparalleled business challenges, the company…

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Hand print for escalator safety

Jenny Xie wrote A Potentially Brilliant Idea to Keep Escalator Obstructors to the Right at the Atlantic Cities. In her article, a London-based designer called Yoni Alter made an interesting proposal to signal “stand on right, walk on left.” Although his idea has not been implemented yet, he proposed to paint two different foot prints on the…

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Marketers should go beyond SWOT analysis

At the Dong-A Business Form, Richard D’Avneni, Bakala Professor of Strategy at the Tuck School of Business at Dartmouth University, gave an interesting talk about Hypercompetition, which is the term that he coined about 20 years ago arguing that there is no sustainable competitive advantage. In this talk, he emphasized the dynamics of market by telling us…

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Cafe: East vs. West

People often go to cafe not for coffee but for work. According to Mehta, Zhu, and Cheema (2012), an appropriate ambient noise (e.g., cafe noise) enhances work performance. Their five studies showed that people performed creative tasks better when surrounded by the moderate ambient noise (70db) than the low one (50db) or the high one…

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Behavioral Economics for Design

“Behavioral Economics for Design,” Presented at the Young Members Event, International Conference of Engineering Design 2013, Seoul: Korea, Aug 19-22, 2013. Designers will benefit from BDT (Behavioral Decision Theory) or Behavioral Economics in two ways. First, they could improve the effectiveness of their design outcomes by finding users’ psychological errors and then creating designerly solutions. Secondly,…

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Participation for immersive experience

When people visit a historical place, they wonder what happened long time ago. They sometimes enjoy watching an exhibition such as changing royal guards in Seoul (above). In the historic place at the Colonial Williamsburg in Virginia, however, young visitors go beyond watching an event; they march in the parade with soldiers. This immersive experience…

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Printed vs. Online newspaper: Humor

Imagine that you are looking for tenants. Typically, you go to the websites of flea markets (e.g., Craiglist or Kijiji) or newspaper. You rarely pick up and open the classified section of the printed newspaper. However, I recently met a funny ad in the classified section of the printed Washington Post and, thanks to it,…

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Blue iced tea is popular

Color determines food judgment. According to Hoegg and Alba (2007), for instance, the brightness of an orange juice affects people’s taste discrimination more strongly than its brand name (e.g., Tropicana or Winn-Dixie) or its price information. Food judgment is probably influenced by the hue and saturation of the food as well. Recently, I find some stores…

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Street people: East vs. West

Street people are the people who live a public life on the streets of a city. Some ask us to view them as our community members (e.g., Homelessguide) and others consider them as business opportunities (e.g., Fortune at the Bottom of the Pyramid). Regardless of our objectives whether we want to help them or make…

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Young Members Event, ICED 2013 @ Seoul

The Design Society and the Organizing Committee of ICED13 invite young design researchers and designers, including design students, to participate in this discussion on the future of design and to join the networking of international young design community. Please send an email to dinstitute@skku.edu with your name, affiliation and contact information by August 16th (Friday)…

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Dessert design workshop @ Cognitive Science 2013 (2)

* Continued from Dessert design workshop @ Cognitive Science 2013 Petersen, Soren and Jaewoo Joo (2013, July 16), “Dessert-Design: The Art of Touching All Five Senses!” Retrieved from http://www.huffingtonpost.com/soren-petersen/dessertdesign-the-art-of-_b_3602419.html …Breakthrough innovation occurs when knowledge and experiences from vastly disparate areas are synthesized into new solutions. In this particular instance, someone from a Korean cultural background had combined…

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Advertising for competitve market

  Kim, Yura and Jaewoo Joo (2013), “The Moderating Effect Of Product Market Competition In The Relationship Between Advertising Expenditures And Sales,” Journal of Applied Business Research, 29 (4), 1061-1076. While the relationship between advertising expenditures and sales has been much discussed, whether product market competition affects their relationship has been little examined. We address this…

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People enjoy artificial products

Most urban dwellers want authentic, natural goods. Unfortunately, growing plants or baking breads requires a significant amount of effort. Therefore, they often buy or enjoy artificial ones instead. Some artificial products are so carefully crafted that people misjudge them as the real one (See the real frozen beer (left) and its imitation (right) at the Kirin Ichiban popup store).…

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Holistic approach for furniture sellers

Analytic (holistic) approach makes a store look cheap (upscale). I have visited an outlet furniture store in which the whole items are simply piled up. This analytic approach made me difficult to imagine how a room looks like. Therefore, I decided not to buy any item in this store. If the manager in this store uses…

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Package design for health supplement

Recently, Yuyu changed the package of its health supplement. Its previous package provides information mostly in the front side and mostly in the verbal format, which makes it challenging for its sale representatives to communicate with potential buyers. The new package embraces visual design and zoning. It now provides much information visually as well as provides different types of information in different…

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Experiment for collaborative office space in Seoul (2)

> Continued from Experiment for collaborative office space in Seoul (1) The team discovered two issues for building a collaborative office space in Seoul. First, people have a double standard. They generally use the open space for serious reasons such as discussing business issues or having meetings with clients. However, when they notice others occupying…

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Experiment for collaborative office space in Seoul (1)

Although many people want their offices similar to the Pixar’s office or the Google’s New York office, only few had them. Adam Alter, Assistant Professor of Marketing at New York University, wrote a piece of article on this issue at U99 (How to build a collaborative office space like Pixar and Google). In this article,…

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Wood plank for steak choice

Buying a steak is not a challenging task. We can simply choose portion (e.g., sirloin), quality (e.g., AAA), and weight (e.g., 8oz). However, when I visited the SSG food market, an upscale grocery store in Seoul, to buy a steak, the store asked me to choose the thickness of the steak as well. Interestingly, I was provided with several pieces of wood plank whose thickness…

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Secret for home deco store

When consumers shop for home decorators, they often find it difficult to imagine how a space looks like if they buy and display specific items. Unfortunately, many typical home deco stores do not take into this issue seriously but take an easy or “analytic” approach: they simply pile up the whole decorators and categorize them…

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Dessert design workshop @ Cognitive Science 2013

At the Korean Cognitive Science conference on May 25, 2013, Soren Petersen and I ran a workshop called “Design Tasty Dessert: The Art of Firing All The Five Senses!” In this workshop, we wanted to go beyond presenting our research projects; instead, we wanted to have some fun and creative experience with participants. Therefore, we asked participants…

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Classroom for empathy, creativity and cooperation

Although classrooms are used by students, they are not student-friendly. NHN NEXT, however, provides its students with the carefully designed spaces so that its students listen to the lectures, do their group projects, read some books, and even take some rests conveniently and comfortably. Teaching public software developers (e.g., portal sites, games, and social network services), NHN NEXT was found in 2012 by NHN,…

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Studio blank, wood material for product line

About an year ago, I met two artists who opened StudioBlank and carved wood like a bowling pin. They produced a single product: wood massager called Tapi. We discussed how to increase sales and I suggested them to vary its size in order to target different segments. For example, sales representatives might be interested in small-sized Tapi because they want to give something…

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Wood wick for soothing sound

When we buy candles, we generally consider how they look or how they smell. Therefore, most candle makers carve their candles artistically or add scents to the candle waxes (e.g., Red Roses of Jo Malone). However, some candle makers pay attention to a different aspect of candle: wick. A candle wick is usually a braided…

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Alternative to made in China

  Wikipedia says, The Made in China label is one of the most recognizable labels in the world today due to China’s  rapidly developing large manufacturing industry, China is currently the largest exporter in the world and the Made in China label can be seen on a wide range of goods from clothing to electronics.…

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Should we go noisy or quiet when exporting goods?

People like imported goods. Some like them so much that they even pick up the old license plates and place them outside their buildings for an aesthetic reason. (Note that this tiny run-down building is located in the center of Seoul and must have nothing to do with Nebraska or Iowa) Imported goods are welcomed in…

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Different Ads, different people, same products

I visited a special exhibition at the Seoul Museum of History and met an old day of Korean advertisement. “Title: Seoul Nostalgia: A Retrospective Photographic Exhibition of Kim Hanyong Having started as a news photographer in 1947 at ‘Gukje Bodo’ (International Report), Kim Han-yong is a renowned photographer who has devoted himself solely to photography throughout his…

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How do we evaluate designs?

My friend teaches Product Design. He uses coffee maker in his course. Students disassemble and assemble a coffee maker and then design a new one. A few days ago, I was invited to see the designs that his students submitted to his course. After discussing with him which ones are well designed and why, I…

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Timid-looking electric vehicle

At the Seoul Motor Show, I met a vehicle operated by electricity. It attracts attention not because of its strong performance but because of its soft name and weak design. It is called Yebbujana, meaning “Beautiful, isn’t it?”. Further, it has a curvy body with four extremely small headlamps. In general, having an inviting name and approachable…

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