Devices help us empathize with others

Empathy matters in design and new  product development (e.g., Dev Patnaik’s Wired to Care). In order to deeply dive into target customers’ thoughts and feelings, marketers have used some combination of observation and interview (i.e., market-oriented ethnography in Rosenthal and Capper 2006) and even pictures (e.g., Zaltman Metaphor Elicitation Technique). Academic researchers in the marketing area…

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PhD thesis: paper vs. book

Marketing PhD candidates write papers. However, some design PhD candidates publish books. I have received book-format theses from two people who obtained their design PhDs from European universities. I also know of some other design PhD candidate in US  who are presently writing books for their PhD degrees. Why do marketers and designers require different…

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Please help us recycle easily

We want to voluntarily participate in recycling but do so only when it is easy. Recently, I met two bin boxes next to each other at a university in Seoul. Unfortunately, their colors and names made me confused: the left one had a blue cover and a green panel saying “recycled” and the right one had…

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Print ad can go out of frame

There is an OOH (Out-Of-Home) advertising at one subway in Toronto. Benylin is a medicine available at the Shoppers Drug mart. Advertisers intentionally drew its figure outside the frame to communicate that the pill is strong. Although this is less shocking than VolksWagen in the ski resort or AIA in Bangkok, going outside the frame will successfully attract attention by…

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Bridging the Chasm between Design and Marketing

Although integrating design and marketing is critical for successful new product development (NPD), there has been a limited attention to the potential problems that arise during the NPD process and their possible solutions in academic literature. In order to narrow this gap, our study conducted a series of surveys of an interdisciplinary class project between…

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Behavior Change in University Education

Historically, a professor distributed its course outline with a textbook (e.g., Principles of Marketing) and students bought it at a convenient place (e.g., book store in the campus). This pattern is now dramatically changing. First, students change their book purchasing behavior. The book store in the campus are now facing the price war with online…

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Two Different Ways to Play with Words

University of Toronto has two interesting institutes: Martin Prosperity Institute and Best Institute. The former is an academic place for the global-scale prosperity and inequality. Its research papers discuss the creative classes and cities (Richard Florida), the integrative thinking and strategies (Roger Martin), and the global crowdsourcing for problem solving (Don Tapscott). The latter is a relatively…

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Expert Products, Novice Consumers

Crate and Barrel, one of my favorite stores following Pottery Barn and Williams and Sonoma, has a section called “Everything You Never Knew You Needed.” It introduces highly specialized kitchen utensils including jar spatula, melon baller, strawberry huller, avocado slicer, dual citrus squeezer, egg timer, and herb scissors. At first, they look useless for many who…

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Mobile World Congress (MWC) sketch

Mobile World Congress (MWC) takes place February 24-27, 2014 in Barcelona, Spain. Some companies put huge design flavor into their booths to successfully attract attention from visitors and press (see pictures and articles on the Arts Technica by Ron Amadeo). Here are a few more pictures sent from one attendee. They are Qualcomm, Samsung Electronics, LG…

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Samples help people make a color choice for Tesla

Choosing right color is difficult for car buyers. Tesla store in Toronto helps visitors make decisions by allowing them to see and touch a few samples. In the store, two working vehicles stand in the middle and they are surrounded by a wide variety of color samples. Many visitors carefully view them.

DesignMarketingLab

DesignMarketingLab

DesignMarketingLab

DesignMarketingLab

Microsoft Store vs. Apple Store

I recently visited a MicroSoft Store in a shopping mall in Toronto. My first impression was that it looks highly similar to the Apple Store. For instance, the MS Store places a simple logo outside, displays a wide variety of working devices on the tables, and has many assistants wearing blue (!) T-shirts. However, many visitors in the MS Store spent…

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Design Thinking: David Kelley + Roger Martin

David Kelley, the president of the IDEO, visited Toronto and talked with Roger Martin, the former dean of Rotman School of Management, under the title of unleashing the creative potential within us all. He started his speech saying that his life long question is how to innovate routinely. He suggests we need three things: creative…

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Airport moving walkway: Japan vs. Canada

Although the same moving walkways are installed in the airports in Japan and Canada, the two countries place them differently probably because of the different cultural norms: Japanese walk on the left side while Canadians walk on the right side.

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Seoul changes its face

People want modern shopping experience though they often go to the place the tradition is preserved. Indeed, balancing the tasteless convenience and inconvenient taste is challenging. The old downtown in Seoul has been much changed and people will evaluate this movement soon.

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Car shaped ski lift

There is nothing much skiers can do while they are sitting on the lift. Although some chat with other skiers sitting next to them or make/receive a few phone calls, others keep quiet and desperately search for something to kill their about ten-minute boredom. I have met an interesting OOH (Out-Of-Home) advertising at Yongpyong, a Korean…

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RAPY, a DC motor 3D printer

Everyone has dreams but only few pursue them. I love the anecdote of the inventors of the world’s first DC motor 3D printer, RAPY (Rapid Advanced Printing sYstem). I decide to support it at the Kickstarter. I learn how to use this machine now and hope to “play” with it soon. The following is what…

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Ski lift ticket: Canada vs. Korea

At the Gleneden ski resort, lift tickets (above) contain full information only on one side. Date, type, and bar-code number are above and the legal notice is in the bottom. Then, skiers fold the other half of the lift ticket over so the sticky sides stick together over the wicket.  Interestingly, at the Yongpyong ski resort, one of the…

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At the first there was drive-me-to card

Using taxi is tough where its fare has been traditionally determined by negotiation (e.g., Tuk tuk in Thailand). Even when the taxi driver turns on the meter, foreigners sometimes arrive at a wrong destination because they cannot speak local language. In order to relieve these concerns from the international travelers, some Bangkok hotels provide an interesting concierge service.…

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Marketing in Chinese Language

I have long believed that marketing is a unique business discipline because it cannot be translated into Chinese. Different from Marketing, other business disciplines have their own Chinese names: Accounting is 會計, Finance is 財務, Manufacturing is 生產, OB/HRM is 組織/人事, and Strategy is 戰略. Interestingly, I have recently met the sign of the marketing department at the Window of the world (世界之窗) in…

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Helmet-shaped booth of an insurance company

OOH (Out-Of-Home) advertising is any type of advertising that reaches the consumer while he or she is outside the home. Since this medium is in contrast with broadcast, print, and Internet advertising, it is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a…

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TCDC, Design center at Bangkok, Thailand

Bangkok is well-known for Kao San Road, Pad Thai, and foot massage. Like other Asian cities, however, it has an upscale design center. Thailand Creative & Design Center (TCDC) is located on the top floor in the Emporium shopping complex, a luxurious shopping mall in Bangkok. As this center is located at the heart of the city (Phrom…

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Teaching design to business people (1)

Some business schools offer design courses. The first business school that I introduce is the College of William & Mary’s Mason School of Business. According to the 2013 Bloomberg Businessweek Best Undergraduate Business-Schools ranking, it is the best in the nation for marketing (see the article here). In this school, undergraduate students learn and experience “design process”…

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Teaching design to high school students

  Martin Linder, Industrial Design Professor at San Francisco State University, gave a speech at Yonsei University on his unique program called iDo. iDo started in 1993 with 6 mentors; now it runs with more than 25 mentors for 40 weeks of five-weekly classes. According to the webpage: Industrial Design Outreach (iDo) promotes the field of industrial…

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Ground level traffic lights help pedestrians be safe

Tactile paving is a system of textured ground surface indicators. It aims to assist pedestrians who are blind or visually impaired (see Wikipedia) and is also called truncated domes, detectable warnings, Tactile Ground Surface Indicators, or detectable warning surface. In Seoul, Korea, some of the tactile pavings light up at night. Interestingly, its color turns…

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How can we learn and acquire skills?

Stellan Ohlsson, Professor in Psychology at University of Illinois at Chicago visited COGENG (Cognitive Engineering Lab) at SKKU and gave a speech on skill acquisition. He introduced his own work of learning from errors in which he argues that, in order to acquire or specializes in a certain skill (e.g., changing a lane to the left while…

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Preference reversal of environmental friendly product

“Preference Reversal of Environmental Friendly Product,” Presented at the HSBC Business School, Peking University, ShenZhen: China, October 30, 2013. Do consumers like the environmental friendly products they buy? My colleague, Bohee, and I borrow the literature from the Behavioral Decision Theory and argue this is not always the case; consumers often choose the green product…

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Behavior change requires time

Changing behavior is important but challenging. Thus, it attracts huge attention among practitioners as well as researchers. For instance, Charles Duhigg introduced various examples in his book, The Power of Habit: Why We Do What We Do in Life and Business. Professor BJ Fogg at Stanford University proposed a behavior change model at the Persuasive Technology Lab. Designers graduating from…

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Jan Chipchase @ Seoul

. Speech at Seoul by Jan Chipchase (Executive Creative Director of Global Insights at Frog, Author of Hidden in Plain Sight) Title: “Leap of Faith” Synopsis:  “Drawing on over a decade working for Fortune 500 and Korean clients Jan’s talk will explore the use of real-world insights to inform and inspire design, strategy, challenge minds and…

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Green activities in Korea

Recently, Alison Hemphill interviewed with me and posted an article at ANEW organization. We discussed how Koreans reduce, reuse, recycle, repurpose, reclaim, and/or restore items. In general, these green activities are not widely popular in Korea probably because disposal cost is relatively low. Note that, however, Korean moms reuse and recycle baby/kid items.

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