How to collect creative ideas massively?

Soren Petersen gave a presentation on how to collect creative ideas in a massive scale. He introduced how he applied crowdsourcing methods to address a wide variety of design issues including design marketing conflicts, animal rescue, peace innovation, to name a few. According to him, social platforms such as LinkedIn and HuffingtonPost are useful for…

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What happens when the men’s room sign is pink?

Blue is for boys and pink is for girls. This color-gender association is strongly established in many countries. In a women’s university in Korea, however, signs for men’s rooms and for ladies’ rooms are both colored in pink. My friend said that using the same color aims to avoid any gender discrimination. Interestingly however, pink signs seem to confuse men when searching…

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Hyundai Motors, UX for car marketing

Hyundai released i30 in Europe. So far, most of its marketing messages focus on how it looks (design) and what special features it has (convenience). However, I came up with a different thought after watching a youtube video that one of my German friends recommended me to watch. In the video, Martin Winterkorn, the Chairman of the Volkswagen AG,…

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What is the right choice for museum curators?

While I stayed in Boston for the conference, I visited Museum of Fine Arts (MFA), Boston and met an intriguing decision-making question. I took a picture of a panel titled Making Choices which says, Every gallery represents a long series of choices. Who decides which works go on view and how they should be arranged? What factors go into making that…

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Research questions about design

At the 2012 International Design Management Research Conference  (August 8-9, 2012 @ Boston), I have attended a group discussion session called Research Methodology Clinic. Its description says, Join us for a group conversation, facilitated by Alison Rieple and Jeanne Liedtka, in which interested colleagues come together to offer feedback and coaching to each other on…

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Decision support tool for collaborative concept evaluation

Petersen, Soren and Jaewoo Joo (2012), “Improving Collaborative Concept Evaluation using Concept Aspect Profile Method,” in K. Scott Swan, Shaoming Zou (ed.) Advances in International Marketing, 11 (23), Emerald Group Publishing Limited, 207-222. Although concept evaluation has attracted much attention, collaborative concept evaluation has received minimal attention. In this work, we identify problems and propose solutions…

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Money for designers

How much money do designers (and creative professionals) make? According to the Coroflot Design Salaray Guide, design managers and interaction designers make more money than architects and graphic designers, in particular, in North American cities and other international cities. One way to make more money is, I believe, to put some academic flavor. Here is…

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Interface between design and marketing

Petersen, Soren and Jaewoo Joo (2011, October 31), “How Marketing Researchers See Design,” Retrieved from http://www.huffingtonpost.com/soren-petersen/design-consious-marketing_b_1064343.html. Designers don’t just put cosmetics on the skin of a product!” During my interview with a graduate student at Ontario College of Art and Design in 2009, he argued that designers play a key role in developing a new…

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Neri Oxman, integrating material and form

Neri Oxman gave a talk, “Mediated Matter,” at Ontario College of Art and Design. She argues that material should not be secondary to form. Instead of separating fabrication from concept modeling or data analysis, she proposes, designers should create a seamless object by integrating these tasks. She presented interesting projects in which she used a single material to perform multiple functions. Her…

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Interdisciplinary Design Workshop by NSF “Driving Innovation through Design” @ Northwestern University

As design has attracted increasing attention across multiple academic disciplines, interdisciplinary design workshops have been hosted by the universities that have established their interdisciplinary design programs, including Stanford University and University of Michigan. In April 2010, the Segal Design Institute at Northewestern University hosted a workshop under the title of “Driving Innovation through Design —…

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Games solve real-world problems

Jane McGonial, a game designer and a presenter on TED, visited U of Toronto and presented her work, How we can harness the power of video games to solve real-world problems. She made an interesting argument and shared various interesting examples of games that help us individually and collectively. In her presentation, she argued that (1) games have…

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Human Factors symposium

I attended a Human Factors symposium at the University of Toronto. It was organized by the HFIG (Human Factors Interest Group) and titled as Celebration of Applied Human Factors Research, in Honour of Prof. John W. Senders’ 90th Birthday. At the symposium, I noticed an interesting connection between decision-making and Human Factors. Research in decision-making…

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Evolution of design thinking

In 2006, what was design thinking? (see more at Luke Wroblewsky‘s blog) Roger Martin When it comes to innovation, business has much to learn from design. The philosophy in design shops is, ‘try it, prototype it, and improve it’. Designers learn by doing. The style of thinking in traditional firms is largely inductive – proving…

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Dieter Rams, ten principles of good design

Dieter Rams listed 10 principles of good design. He is a legendary product designer who has developed a list of the Braun products and is still influencing our life through Jonathan Ive’s Apple devices. The above image comes from a  Guardian article and the below image comes from Vitsoe.com. You could find his 10 principles for…

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Context for good design

Many design awards have their own answers about what makes a product well designed; it must be original, it must be aesthetically appealing, and it must be useful. Similarly, marketing researchers have also studied that newness, beauty, and usefulness contributes to the evaluation of a product. However, whether product usage context or the outer space…

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Jump Associates, unique office

Last summer, I visited two design consulting firms in California: IDEO and Jump Associates. Visiting them raised several interesting research questions. In the Jump Associates, I was impressed by its space. It occupies two floors in one building and the two floors are connected by a steel stair “inside the building,” so that employees can freely…

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IDEO, three roles of prototypes

Prototypes have different forms. According to an article written by two apple computer employees, Houde and Hill (1997), prototypes prototype the “role” of a product, its “look and feel,” or its “implementation.” Therefore, designers should choose a right type of a prototype. One step further, prototypes serve different roles. When I visited IDEO last summer, I found…

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Samsung 3-dimensional TV

On March 25, 2010, Samsung Electronics Canada introduced its 3D TV to bloggers, celebrities, and press at the Andrew Richard Designs, Toronto. Many Canadians showed great interest in watching dynamic programs such as car racing or footballs in a 3D way. The picture quality of the swimming fish in a virtual aquarium amazed me as well.

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Food shaped product

We often meet a product with a unique form and find it difficult to guess how it works. Examples include a donut-looking tape by 3M, a burger/fries/coke-looking USB key by Burger King, or a chocolate-looking mirror by Meiji, a Japanese chocolate manufacturer. One of my Japanese friends even pointed me a website in which a designer keeps posting…

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World’s Best Design Schools @ BusinessWeek

I served as a panelist for 2009 Business Week’s World’s Best Design Schools (see the panelists). You can find which schools are selected here. How to Nurture Future Leaders By Venessa Wong on September 30, 2009 Design thinking brings creative techniques to business. The only problem? No one can agree on how to teach its…

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Designer vs. Consumer

Consumers find it difficult to evaluate an object when it consists of many components. For instance, they cannot evaluate whether the designer’s interior with furniture, clock, wall, and window is good or bad. In this case, according to decision research, consumers should break down an object into detailed components in order to evaluate it better.…

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Play with diabetes

Half an year ago, a friend of mine asked me if I am interested in joining her work for a design contest, 2009 DiabetesMine™ Design Challenge. It was the idea competition for diabetic patients. She and I sit down and discussed a huge amount of ideas with another designer friend. It was an amazing opportunity for…

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Interdisciplinary Design Workshop by NSF “Instruction” @ Stanford University

I was invited to attend the NSF Design Series Workshop called “Interdisciplinary Graduate Design Workshop: Instruction”, on August 28 – 29 at Stanford University. Participants have different backgrounds across mechanical engineering and engineering education to architecture and psychology. I am one of few participants from the business field. Information below might be of help to those who want…

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Jeanne Liedtka, design thinking

Jeanne Liedtka, a professor at the University of Virginia’s Darden Graduate School of Business, visited University of Toronto and presented her work on growth. [Summary] She argues that “catalysts” succeed against odds because they have a broad repertoire (e.g., cross-functionally trained) and have a learning mindset with empathy. In particular, she compared between growth mindset people…

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Minmalist products

  One of the most distinctive current design trends is minimalism. Examples are ranging from electronics such as Apple’s iPod, LG’s chocolate phone, and B&O’s BeoSound system to interior accessories such as Muji’s fan and the humidifier at Plus Minus Zero (by Naoto Fukasawa). Since some of those minimally designed products made a huge commercial success,…

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Dev Patnaik, empathy in business

Dev Patnaik, the founder and principal of the Jump Associates visited Rotman DesignWorks. He discussed empathy and introduced his book, How Your Business Can Prosper When You Create Widespread Empathy. [Summary] According to him, empathy is giving up a self-centered world and walking in others’ shoes. It is related to the concept of mirror neurons…

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