Experiment for collaborative office space in Seoul (2)

> Continued from Experiment for collaborative office space in Seoul (1) The team discovered two issues for building a collaborative office space in Seoul. First, people have a double standard. They generally use the open space for serious reasons such as discussing business issues or having meetings with clients. However, when they notice others occupying…

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Experiment for collaborative office space in Seoul (1)

Although many people want their offices similar to the Pixar’s office or the Google’s New York office, only few had them. Adam Alter, Assistant Professor of Marketing at New York University, wrote a piece of article on this issue at U99 (How to build a collaborative office space like Pixar and Google). In this article,…

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Wood plank for steak choice

Buying a steak is not a challenging task. We can simply choose portion (e.g., sirloin), quality (e.g., AAA), and weight (e.g., 8oz). However, when I visited the SSG food market, an upscale grocery store in Seoul, to buy a steak, the store asked me to choose the thickness of the steak as well. Interestingly, I was provided with several pieces of wood plank whose thickness…

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Secret for home deco store

When consumers shop for home decorators, they often find it difficult to imagine how a space looks like if they buy and display specific items. Unfortunately, many typical home deco stores do not take into this issue seriously but take an easy or “analytic” approach: they simply pile up the whole decorators and categorize them…

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Dessert design workshop @ Cognitive Science 2013

At the Korean Cognitive Science conference on May 25, 2013, Soren Petersen and I ran a workshop called “Design Tasty Dessert: The Art of Firing All The Five Senses!” In this workshop, we wanted to go beyond presenting our research projects; instead, we wanted to have some fun and creative experience with participants. Therefore, we asked participants…

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Classroom for empathy, creativity and cooperation

Although classrooms are used by students, they are not student-friendly. NHN NEXT, however, provides its students with the carefully designed spaces so that its students listen to the lectures, do their group projects, read some books, and even take some rests conveniently and comfortably. Teaching public software developers (e.g., portal sites, games, and social network services), NHN NEXT was found in 2012 by NHN,…

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Studio blank, wood material for product line

About an year ago, I met two artists who opened StudioBlank and carved wood like a bowling pin. They produced a single product: wood massager called Tapi. We discussed how to increase sales and I suggested them to vary its size in order to target different segments. For example, sales representatives might be interested in small-sized Tapi because they want to give something…

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Wood wick for soothing sound

When we buy candles, we generally consider how they look or how they smell. Therefore, most candle makers carve their candles artistically or add scents to the candle waxes (e.g., Red Roses of Jo Malone). However, some candle makers pay attention to a different aspect of candle: wick. A candle wick is usually a braided…

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Alternative to made in China

  Wikipedia says, The Made in China label is one of the most recognizable labels in the world today due to China’s  rapidly developing large manufacturing industry, China is currently the largest exporter in the world and the Made in China label can be seen on a wide range of goods from clothing to electronics.…

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Should we go noisy or quiet when exporting goods?

People like imported goods. Some like them so much that they even pick up the old license plates and place them outside their buildings for an aesthetic reason. (Note that this tiny run-down building is located in the center of Seoul and must have nothing to do with Nebraska or Iowa) Imported goods are welcomed in…

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Different Ads, different people, same products

I visited a special exhibition at the Seoul Museum of History and met an old day of Korean advertisement. “Title: Seoul Nostalgia: A Retrospective Photographic Exhibition of Kim Hanyong Having started as a news photographer in 1947 at ‘Gukje Bodo’ (International Report), Kim Han-yong is a renowned photographer who has devoted himself solely to photography throughout his…

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How do we evaluate designs?

My friend teaches Product Design. He uses coffee maker in his course. Students disassemble and assemble a coffee maker and then design a new one. A few days ago, I was invited to see the designs that his students submitted to his course. After discussing with him which ones are well designed and why, I…

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Timid-looking electric vehicle

At the Seoul Motor Show, I met a vehicle operated by electricity. It attracts attention not because of its strong performance but because of its soft name and weak design. It is called Yebbujana, meaning “Beautiful, isn’t it?”. Further, it has a curvy body with four extremely small headlamps. In general, having an inviting name and approachable…

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How to collect creative ideas massively?

Soren Petersen gave a presentation on how to collect creative ideas in a massive scale. He introduced how he applied crowdsourcing methods to address a wide variety of design issues including design marketing conflicts, animal rescue, peace innovation, to name a few. According to him, social platforms such as LinkedIn and HuffingtonPost are useful for…

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What happens when the men’s room sign is pink?

Blue is for boys and pink is for girls. This color-gender association is strongly established in many countries. In a women’s university in Korea, however, signs for men’s rooms and for ladies’ rooms are both colored in pink. My friend said that using the same color aims to avoid any gender discrimination. Interestingly however, pink signs seem to confuse men when searching…

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Hyundai Motors, UX for car marketing

Hyundai released i30 in Europe. So far, most of its marketing messages focus on how it looks (design) and what special features it has (convenience). However, I came up with a different thought after watching a youtube video that one of my German friends recommended me to watch. In the video, Martin Winterkorn, the Chairman of the Volkswagen AG,…

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What is the right choice for museum curators?

While I stayed in Boston for the conference, I visited Museum of Fine Arts (MFA), Boston and met an intriguing decision-making question. I took a picture of a panel titled Making Choices which says, Every gallery represents a long series of choices. Who decides which works go on view and how they should be arranged? What factors go into making that…

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Research questions about design

At the 2012 International Design Management Research Conference  (August 8-9, 2012 @ Boston), I have attended a group discussion session called Research Methodology Clinic. Its description says, Join us for a group conversation, facilitated by Alison Rieple and Jeanne Liedtka, in which interested colleagues come together to offer feedback and coaching to each other on…

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Decision support tool for collaborative concept evaluation

Petersen, Soren and Jaewoo Joo (2012), “Improving Collaborative Concept Evaluation using Concept Aspect Profile Method,” in K. Scott Swan, Shaoming Zou (ed.) Advances in International Marketing, 11 (23), Emerald Group Publishing Limited, 207-222. Although concept evaluation has attracted much attention, collaborative concept evaluation has received minimal attention. In this work, we identify problems and propose solutions…

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Money for designers

How much money do designers (and creative professionals) make? According to the Coroflot Design Salaray Guide, design managers and interaction designers make more money than architects and graphic designers, in particular, in North American cities and other international cities. One way to make more money is, I believe, to put some academic flavor. Here is…

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Interface between design and marketing

Petersen, Soren and Jaewoo Joo (2011, October 31), “How Marketing Researchers See Design,” Retrieved from http://www.huffingtonpost.com/soren-petersen/design-consious-marketing_b_1064343.html. Designers don’t just put cosmetics on the skin of a product!” During my interview with a graduate student at Ontario College of Art and Design in 2009, he argued that designers play a key role in developing a new…

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Neri Oxman, integrating material and form

Neri Oxman gave a talk, “Mediated Matter,” at Ontario College of Art and Design. She argues that material should not be secondary to form. Instead of separating fabrication from concept modeling or data analysis, she proposes, designers should create a seamless object by integrating these tasks. She presented interesting projects in which she used a single material to perform multiple functions. Her…

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Interdisciplinary Design Workshop by NSF “Driving Innovation through Design” @ Northwestern University

As design has attracted increasing attention across multiple academic disciplines, interdisciplinary design workshops have been hosted by the universities that have established their interdisciplinary design programs, including Stanford University and University of Michigan. In April 2010, the Segal Design Institute at Northewestern University hosted a workshop under the title of “Driving Innovation through Design —…

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Games solve real-world problems

Jane McGonial, a game designer and a presenter on TED, visited U of Toronto and presented her work, How we can harness the power of video games to solve real-world problems. She made an interesting argument and shared various interesting examples of games that help us individually and collectively. In her presentation, she argued that (1) games have…

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Human Factors symposium

I attended a Human Factors symposium at the University of Toronto. It was organized by the HFIG (Human Factors Interest Group) and titled as Celebration of Applied Human Factors Research, in Honour of Prof. John W. Senders’ 90th Birthday. At the symposium, I noticed an interesting connection between decision-making and Human Factors. Research in decision-making…

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Evolution of design thinking

In 2006, what was design thinking? (see more at Luke Wroblewsky‘s blog) Roger Martin When it comes to innovation, business has much to learn from design. The philosophy in design shops is, ‘try it, prototype it, and improve it’. Designers learn by doing. The style of thinking in traditional firms is largely inductive – proving…

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