Break: take a rest vs. get inspired

We need breaks from our everyday work. Although they have a single objective, breaks have at least two different forms. For instance, some of my friends want to take a rest without having interactions with others. They turn off mobile phones, go to an all-inclusive hotel, and then spend time on doing nothing but reading…

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Train experience: Mechanical vs. Electronic

I recently traveled on trains in UK (London – Edinburgh) and in Korea (Seoul – Busan) and found two interesting differences. First, I used a physical train ticket in UK and used an electronic ticket in Korea. In UK, I collected a paper ticket at the station and then physically showed it to the conductor…

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Advantage of popular first name

First name (or given name) is the name that identifies a specific person. It differentiates a person from other members of a group, such as a family or clan, with whom that person shares a common last name (or family name). While last name is normally inherited, first name is “free to choose” and thus can…

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Make public communication points useful

Nowadays, people rarely use pay phones or mailboxes run by government. Instead, they prefer to use private services when communicating with others; they use mobile phones or gmails. As people find the contemporary public services slow and inconvenient, they avoid public communication points. Ironically, most of the public communication points such as pay phone booths and mail boxes are…

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Pay toilet, spoiled customer, and mental accounting

I have seen pay toilets at train stations or tourist spots in London. Since paying money to use public toilet was new to me, I simply thought making profits by victimising tourists is unethical. However, one of my friends who has been living in London for a few years said money should be collected to maintain toilet clean.…

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Engineering smells of childhood memories

I visited an interesting exhibition. It was held by the Naeum, a project group of eight people who study fragrance for empathy. Differently from others interested in developing fancy and welcoming odors, they try to create a wide variety of unique smells and then enjoy them with others. In this exhibition, they introduced a series…

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Hands-on experience of 3D printing

Probably, I am one of few marketing people in the world who buy and use a 3D printer. I paid about $1000 and bought a printer called Rappy 32 from Stellamove two months ago and have been printing miniature buildings, animals, and mobile phone cases for fun. I want to share what I have learned about…

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OCT-Loft, Chinese design hub in Shenzhen

Shenzhen is known for manufacturing in China. However, it has a cool spot called OCT-Loft where designers and creative people with different backgrounds gather, chill out, and share their ideas. According to the Protocity.com, Located in the Nanshan District, OCT-Loft is a project of significant scope and scale. Largely designed by Shenzhen-based architecture firm Urbanus,…

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No skinny jeans, no skinny cans

Skinny means very thin or unusually slender. Although it is a highly popular word, marketers avoid it but label their “sassier” products differently because the word, skinny, reinforces the stereotypes of women and body images. Interestingly, some items go for skinnier whereas others do not.   Fashion items want to be skinnier. According to J. Crew Sells “Toothpick” Jeans, Because Skinny Jeans Just Weren’t Body-Negative…

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Traditional building with a modern twist in Korea

Toronto has many traditional buildings with a modern twist. The house previously used for Rotman Designworks studio was a good example. From the outside, it was a plain three-story house. However, it had interesting modern flavors inside: boards were installed on the white walls, desks and chairs ran on wheels, and newly installed toilette were…

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Paper product by Minimalist designer

People have their own favorite designers. My favorite “product” designer is Naoto Fukasawa. He is well known for the designer of the fan-shaped CD player by Muji. I love his minimalist design so much that I flew for his Tokyo studio, Plus Minus Zero, to consider buying a humidifier for the stimulus of my experimental…

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Toy made by wine corks

Although many people simply throw wine corks out, some reuse them creatively; they make art pieces, cork wreaths, bulletin board and gardening tools with used wine corks. For me, I bought a series of “corkers” to change them into toys. Simple and fun. 🙂

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Shopping experience at fashion store

Since fashion stores offer a wide range of clothing, they are often full of dust. I find many visitors leave stores because their eyes turn red. I recently found a fashion store with low dust level. Differently from other stores, it hung the whole clothing over the ground and maintained the floor clean. It was…

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Rooftop presentation of Seoul history

I attended an interesting event at the Art center Nabi in Seoul. At this event, Robert Fouser, Associate Professor of Korean Language Education at Seoul National University, introduced the history of Seoul with a series of his own black and white photos of Seoul. His Korean-speaking presentation impressed me deeply; his photos remind me of my…

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Value of Writing Design Briefs

Our intuition is that we should create design briefs collaboratively. Our study showed that the very act of writing a brief, improves concept performance by twenty percent on average, while, already top performing designers achieve a twenty five percent performance enhancement from brief writing. Studies at Stanford Center for Design Research show that investing time…

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