Traffic light labels on wine

People often do things while drunk that they regret when they sober up. Opening expensive wines is one of them. In order to solve this problem and, more academically speaking, to overcome the hot-cold empathy gap (proposed by George Loewenstein), I adopted traffic light system. I place red sticky notes on the definitely expensive wines…

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Container shipping company’s sponsorship for art project

Hanjin Shipping is now ranked as the 8th biggest world-wide shipping company following Maersk, MSC, and CMA-CGM. I have met this name at a museum, MMCA (national Museum of Modern and Contemporary Art, Korea). In the middle of the museum stood an eye-popping artwork sponsored by Hanjin Shipping. Although it may take ages for a…

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Studying materials for design

Materials matter. Designers use biological materials to solve trade-off problems (e.g., strong and light-weighted chair). Consumers buy transparent products. When students join the Master of Product Design and Development program in the Segal Design Institute, Northwestern University, they should take Materials Selection course in the beginning before learning about accounting, negotiation, strategy, decision making, and…

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DDP, a controversial architecture

DDP (Dongdaemun Design Park plaza), designed by Zaha Hadid, is an extremely controversial architecture in Seoul, Korea. Some argue that it is neither functional inside nor goes well with neighbors; they view it as a dead space next to a naturally dynamic communities. Others, however, argue that this building cannot be judged by the contemporary…

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Design library at Seoul

Hyundai Card is an usual financial company. It has introduced interesting design projects for over ten years. For instance, it started its own bottled water business (it water), introduced daily kitchen products called (oyster), proposed a new taxi service called (my taxi), and collaborates with Pantech for new mobile phones. Most notably, it runs a…

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