In Copenhagen, people rarely take taxi. They ride bicycles or, if needed, take public transportation such as bus or subways. Therefore, I was not surprised when I heard that Uber’s operation was illegal. According to the news on March 28, 2017 by Alanna Petroff at CNN,

“The government is passing a new law that will essentially make our business untenable here,” said Harry Porter, a spokesperson for Uber. The updated taxi rules — which require cars to install taxi meters and video surveillance features — leaves 2,000 Uber drivers and 300,000 riders in the lurch in Copenhagen, the only Danish city where Uber operated.”

One day, I should have used taxi service because my flight was scheduled to leave early in the morning. I was recommended to book a taxi at Taxa 4×35. Although I saw many Taxa taxi on street, but did not trust its service at first. However, I changed my thoughts about Taxa after using a feature on the app which informed me in real time where the reserved taxi was. The taxi arrived at the right time at the right place and, more importantly, relieved my concern before I used it.

In fact, the real-time location informing feature may not be special in Asia where massive amount of people catch a taxi frequently and use heavily their messenger services such as Wechat or Kakaotalk. However, this feature is quite fresh where taxi is not constantly and/or urgently needed.