In the past, Heineken seemed to make TV commercials exclusively for men. Although many of them were successful, we decided to focus on female Heineken lovers. In our new commercial, we begin with describing how busy, how much stressed out, and how tough it is to live a life as a female student in Korea. Then, we claim Heineken is able to relieve her everyday tension and helps her get relaxed at home. We hope this commercial be aired between 9 PM and 11 PM in the metropolitan buses (e.g., Yap TV) for the passengers who work hard at their workplaces and need a rest at home.

Written by Den Will Michael, Hyejin Kim, Jongsu Yoo, Sungsik Yoon, Sinyoon Jung | Marketing Communication 2016 Fall | College of Business Administration, Kookmin University