Prototype @ IDEO

Prototypes have different forms. According to an article written by two apple computer employees, Houde and Hill (1997), prototypes prototype the “role” of a product, its “look and feel,” or its “implementation.” Therefore, designers should choose a right type of a prototype. One step further, prototypes serve different roles. When I visited IDEO last summer, I found…

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Samsung 3-dimensional TV

On March 25, 2010, Samsung Electronics Canada introduced its 3D TV to bloggers, celebrities, and press at the Andrew Richard Designs, Toronto. Many Canadians showed great interest in watching dynamic programs such as car racing or footballs in a 3D way. The picture quality of the swimming fish in a virtual aquarium amazed me as well.

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Food shaped product

We often meet a product with a unique form and find it difficult to guess how it works. Examples include a donut-looking tape by 3M, a burger/fries/coke-looking USB key by Burger King, or a chocolate-looking mirror by Meiji, a Japanese chocolate manufacturer. One of my Japanese friends even pointed me a website in which a designer keeps posting…

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Designer vs. Consumer

Consumers find it difficult to evaluate an object when it consists of many components. For instance, they cannot evaluate whether the designer’s interior with furniture, clock, wall, and window is good or bad. In this case, according to decision research, consumers should break down an object into detailed components in order to evaluate it better.…

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Play with diabetes

Half an year ago, a friend of mine asked me if I am interested in joining her work for a design contest, 2009 DiabetesMine™ Design Challenge. It was the idea competition for diabetic patients. She and I sit down and discussed a huge amount of ideas with another designer friend. It was an amazing opportunity for…

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Design Thinking by Jeanne Liedtka

Jeanne Liedtka, a professor at the University of Virginia’s Darden Graduate School of Business, visited University of Toronto and presented her work on growth. [Summary] She argues that “catalysts” succeed against odds because they have a broad repertoire (e.g., cross-functionally trained) and have a learning mindset with empathy. In particular, she compared between growth mindset people…

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Minmalist product for consumer

  One of the most distinctive current design trends is minimalism. Examples are ranging from electronics such as Apple’s iPod, LG’s chocolate phone, and B&O’s BeoSound system to interior accessories such as Muji’s fan and the humidifier at Plus Minus Zero (by Naoto Fukasawa). Since some of those minimally designed products made a huge commercial success,…

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Empathy by Dev Patnaik

Dev Patnaik, the founder and principal of the Jump Associates visited Rotman DesignWorks. He discussed empathy and introduced his book, How Your Business Can Prosper When You Create Widespread Empathy. [Summary] According to him, empathy is giving up a self-centered world and walking in others’ shoes. It is related to the concept of mirror neurons…

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