Commercial renewal project: Twix 2018

We decide to renew the Twix advertisement aired in 2012. This old advertisement, in fact, successfully emphasized the unique characteristics of the chocolate bar; the ingredients (biscuits and caramel) were visually demonstrated by the manufacturing process. However, this advertisement lacked “targeting,” which raises a problem because many children and youngsters consume chocolate bars actively. Further,…

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Commercial renewal project: Uniqlo Ezy Ankle Pants

    Uniqlo represents SPA brands and its reasonable price attracts customers. Recently, it launched new pants called EZY ankle pants. Uniqlo promoted it on air but seemed to fail to attract attention compare to its other best selling products such as AIRISM and HEATTECT. We decided to renew the commercial of the EZY ankle pants…

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