Apply behavioral economics to sell design more

Chen, W., Kim, S., & Joo, J. (2019). How Do We Nudge People to Choose Aesthetically Pleasing Products?. Archives of Design Research, 32(1), 61-73. Background People often choose between two competing options: option A (aesthetically superior but functionally inferior) and option F (functionally superior but aesthetically inferior). We hypothesize that people like option A more when it…

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A choice architecture to reuse hotel towels

Banff Aspen Lodge has an interesting environmental incentive program. If guests stay two or more nights and prefer no housekeeping service in this hotel, it offers a choice of options for the guest’s consideration:   Option 1: The hotel will make a donation of $4 on behalf of guests to the Banff Community Foundation, which supports environmental initiatives…

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A pink litter bin on the London Bridge

River Thames flows through London. People come to the London Bridge to see the Tower Bridge which allows ocean-going ships to pass beneath it.     Many visitors stopped in front of a pink public litter bin momentarily and threw litter away before crossing the bridge.     We knew adding human faces or adding controversial messages nudge our prosocial…

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People tip more when they disagree with a statement

Flam is a small village in Norway. Tourists who take the Norway in a Nutshell tours switch ferry boats here. A cozy restaurant called Bakkastova Cafe is located up on the hill.     This restaurant had a note at the cash register. It says, statistics say that women are tipping better than men. I added coins to…

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