Minmalist products

  One of the most distinctive current design trends is minimalism. Examples are ranging from electronics such as Apple’s iPod, LG’s chocolate phone, and B&O’s BeoSound system to interior accessories such as Muji’s fan and the humidifier at Plus Minus Zero (by Naoto Fukasawa). Since some of those minimally designed products made a huge commercial success,…

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Dev Patnaik, empathy in business

Dev Patnaik, the founder and principal of the Jump Associates visited Rotman DesignWorks. He discussed empathy and introduced his book, How Your Business Can Prosper When You Create Widespread Empathy. [Summary] According to him, empathy is giving up a self-centered world and walking in others’ shoes. It is related to the concept of mirror neurons…

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