Helping People Make Color/Material Choice at Tesla

Choosing the right color and material is difficult for car buyers. Tesla store in Toronto helps visitors make decisions by allowing them to see/touch/smell a few samples. In the store, two working vehicles stand in the middle and they are surrounded by a wide variety of small components of the vehicle such as color samples…

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Microsoft Store vs. Apple Store

I recently visited a MicroSoft Store in a shopping mall in Toronto. My first impression was that it looks highly similar to the Apple Store. For instance, the MS Store places a simple logo outside, displays a wide variety of working devices on the tables, and has many assistants wearing blue (!) T-shirts. However, many visitors in the MS Store spent…

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Design Thinking: David Kelley + Roger Martin

David Kelley, the president of the IDEO, visited Toronto and talked with Roger Martin, the former dean of Rotman School of Management, under the title of unleashing the creative potential within us all. He started his speech saying that his life long question is how to innovate routinely. He suggests we need three things: creative…

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Airport moving walkway: Japan vs. Canada

Although the same moving walkways are installed in the airports in Japan and Canada, the two countries place them differently probably because of the different cultural norms: Japanese walk on the left side while Canadians walk on the right side.

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Seoul changes its face

People want modern shopping experience though they often go to the place the tradition is preserved. Indeed, balancing the tasteless convenience and inconvenient taste is challenging. The old downtown in Seoul has been much changed and people will evaluate this movement soon.

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Integrative learning

                I have scratched the surface of a few different disciplines including literature, business, and design. Reading a book written by Goethe took time but understood. Learning marketing principles needed effort but digested. However, learning adobe illustrator and draw an umbrella was impossible! Reading books and mastering skills…

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Car shaped ski lift

There is nothing much skiers can do while they are sitting on the lift. Although some chat with other skiers sitting next to them or make/receive a few phone calls, others keep quiet and desperately search for something to kill their about ten-minute boredom. I have met an interesting OOH (Out-Of-Home) advertising at Yongpyong, a Korean…

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The world’s first DC motor 3D printer: RAPY

Everyone has dreams but only few pursue them. I love the anecdote of the inventors of the world’s first DC motor 3D printer, RAPY (Rapid Advanced Printing sYstem). I decide to support it at the Kickstarter. I learn how to use this machine now and hope to “play” with it soon. The following is what…

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Ski lift ticket: Canada vs. Korea

At the Gleneden ski resort, lift tickets (above) contain full information only on one side. Date, type, and bar-code number are above and the legal notice is in the bottom. Then, skiers fold the other half of the lift ticket over so the sticky sides stick together over the wicket.  Interestingly, at the Yongpyong ski resort, one of the…

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Card for Better Taxi Experience

Using taxi is tough where its fare has been traditionally determined by negotiation (e.g., Tuk tuk in Thailand). Even when the taxi driver turns on the meter, foreigners sometimes arrive at a wrong destination because they cannot speak local language. In order to relieve these concerns from the international travelers, some Bangkok hotels provide an interesting concierge service.…

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Marketing in Chinese Language

I have long believed that marketing is a unique business discipline because it cannot be translated into Chinese. Different from Marketing, other business disciplines have their own Chinese names: Accounting is 會計, Finance is 財務, Manufacturing is 生產, OB/HRM is 組織/人事, and Strategy is 戰略. Interestingly, I have recently met the sign of the marketing department at the Window of the world (世界之窗) in…

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Helmet-shaped booth of an insurance company

OOH (Out-Of-Home) advertising is any type of advertising that reaches the consumer while he or she is outside the home. Since this medium is in contrast with broadcast, print, and Internet advertising, it is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a…

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Design center at Bangkok, Thailand

Bangkok is well-known for Kao San Road, Pad Thai, and foot massage. Like other Asian cities, however, it has an upscale design center. Thailand Creative & Design Center (TCDC) is located on the top floor in the Emporium shopping complex, a luxurious shopping mall in Bangkok. As this center is located at the heart of the city (Phrom…

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Teaching design to business people (1)

Some business schools offer design courses. The first business school that I introduce is the College of William & Mary’s Mason School of Business. According to the 2013 Bloomberg Businessweek Best Undergraduate Business-Schools ranking, it is the best in the nation for marketing (see the article here). In this school, undergraduate students learn and experience “design process”…

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Teaching design to high school students

  Martin Linder, Industrial Design Professor at San Francisco State University, gave a speech at Yonsei University on his unique program called iDo. iDo started in 1993 with 6 mentors; now it runs with more than 25 mentors for 40 weeks of five-weekly classes. According to the webpage: Industrial Design Outreach (iDo) promotes the field of industrial…

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