Behavior Change in University Education

Historically, a professor distributed its course outline with a textbook (e.g., Principles of Marketing) and students bought it at a convenient place (e.g., book store in the campus). This pattern is now dramatically changing. First, students change their book purchasing behavior. The book store in the campus are now facing the price war with online…

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Two Different Ways to Play with Words

University of Toronto has two interesting institutes: Martin Prosperity Institute and Best Institute. The former is an academic place for the global-scale prosperity and inequality. Its research papers discuss the creative classes and cities (Richard Florida), the integrative thinking and strategies (Roger Martin), and the global crowdsourcing for problem solving (Don Tapscott). The latter is a relatively…

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Expert Products, Novice Consumers

Crate and Barrel, one of my favorite stores following Pottery Barn and Williams and Sonoma, has a section called “Everything You Never Knew You Needed.” It introduces highly specialized kitchen utensils including jar spatula, melon baller, strawberry huller, avocado slicer, dual citrus squeezer, egg timer, and herb scissors. At first, they look useless for many who…

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Mobile World Congress (MWC) sketch

Mobile World Congress (MWC) takes place February 24-27, 2014 in Barcelona, Spain. Some companies put huge design flavor into their booths to successfully attract attention from visitors and press (see pictures and articles on the Arts Technica by Ron Amadeo). Here are a few more pictures sent from one attendee. They are Qualcomm, Samsung Electronics, LG…

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Helping People Make Color/Material Choice at Tesla

Choosing the right color and material is difficult for car buyers. Tesla store in Toronto helps visitors make decisions by allowing them to see/touch/smell a few samples. In the store, two working vehicles stand in the middle and they are surrounded by a wide variety of small components of the vehicle such as color samples…

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