Should we go noisy or quiet when exporting goods?

People like imported goods. Some like them so much that they even pick up the old license plates and place them outside their buildings for an aesthetic reason. (Note that this tiny run-down building is located in the center of Seoul and must have nothing to do with Nebraska or Iowa) Imported goods are welcomed in…

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What did advertisements look like in the 1970s in Korea?

I visited a special exhibition at the Seoul Museum of History and met an old day of Korean advertisement. “Title: Seoul Nostalgia: A Retrospective Photographic Exhibition of Kim Hanyong Having started as a news photographer in 1947 at ‘Gukje Bodo’ (International Report), Kim Han-yong is a renowned photographer who has devoted himself solely to photography throughout his…

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How do we evaluate designs?

My friend teaches Product Design. He uses coffee maker in his course. Students disassemble and assemble a coffee maker and then design a new one. A few days ago, I was invited to see the designs that his students submitted to his course. After discussing with him which ones are well designed and why, I…

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Timid-looking electric vehicle

At the Seoul Motor Show, I met a vehicle operated by electricity. It attracts attention not because of its strong performance but because of its soft name and weak design. It is called Yebbujana, meaning “Beautiful, isn’t it?”. Further, it has a curvy body with four extremely small headlamps. In general, having an inviting name and approachable…

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How to collect creative ideas massively?

Soren Petersen gave a presentation on how to collect creative ideas in a massive scale. He introduced how he applied crowdsourcing methods to address a wide variety of design issues including design marketing conflicts, animal rescue, peace innovation, to name a few. According to him, social platforms such as LinkedIn and HuffingtonPost are useful for…

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