Body-oriented course for business students

My business school, Kookmin University, offers an interesting course called 3C Seminar (Confidence, Competence, and Challenge) to undergraduate students. In this course, students do not read textbooks. Instead, they sing and dance with others and then stage their performances at the end of the semester. Although this body-oriented course has a relatively short history, it will help them be more creative as well as be more cooperative, which hopefully leads them to be more competitive in the long run. Here are a few video clips of the performances which I enjoyed very much.

Details

Audiovisual performance @ KGIT

After finishing a talk at the New Media party in the KGIT (Korea German Institute of Technology), I had a chance to enjoy a performance conducted by two students, Wonki Jung and Jinpoong Lee. When they created sound, a visual pattern was generated by the computer.

[youtube=http://www.youtube.com/watch?feature=player_embedded&v=Su0Uh-e0mzY]

[Student] Design plans by business students

Eight groups of the business students in my Design Management course presented their design plans. In the course, they studied Product Design and Development using the book written by Ulrich and Eppinger. They brought up a wide variety of consumer/user needs and addressed the needs in fresh ways.

Details

Interface between design and marketing

Petersen, Soren and Jaewoo Joo (2011, October 31), “How Marketing Researchers See Design,” Retrieved from http://www.huffingtonpost.com/soren-petersen/design-consious-marketing_b_1064343.html. Designers don’t just put cosmetics on the skin of a product!” During my interview with a graduate student at Ontario College of Art and Design in 2009, he argued that designers play a key role in developing a new…

Details