What happens when the men’s room sign is pink?

Blue is for boys and pink is for girls. This color-gender association is strongly established in many countries. In a women’s university in Korea, however, signs for men’s rooms and for ladies’ rooms are both colored in pink. My friend said that using the same color aims to avoid any gender discrimination. Interestingly however, pink signs seem to confuse men when searching…

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User experience for car marketing

Hyundai released i30 in Europe. So far, most of its marketing messages focus on how it looks (design) and what special features it has (convenience). However, I came up with a different thought after watching a youtube video that one of my German friends recommended me to watch. In the video, Martin Winterkorn, the Chairman of the Volkswagen AG,…

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What is the right choice for museum curators?

While I stayed in Boston for the conference, I visited Museum of Fine Arts (MFA), Boston and met an intriguing decision-making question. I took a picture of a panel titled Making Choices which says, Every gallery represents a long series of choices. Who decides which works go on view and how they should be arranged? What factors go into making that…

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Research questions about design

At the 2012 International Design Management Research Conference  (August 8-9, 2012 @ Boston), I have attended a group discussion session called Research Methodology Clinic. Its description says, Join us for a group conversation, facilitated by Alison Rieple and Jeanne Liedtka, in which interested colleagues come together to offer feedback and coaching to each other on…

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Decision support tool for collaborative concept evaluation

  Petersen, Soren and Jaewoo Joo (2012), “Improving Collaborative Concept Evaluation using Concept Aspect Profile Method,” in K. Scott Swan, Shaoming Zou (ed.) Advances in International Marketing, 11 (23), Emerald Group Publishing Limited, 207-222. Although concept evaluation has attracted much attention, collaborative concept evaluation has received minimal attention. In this work, we identify problems and propose…

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