Behavioral Economics for Design

“Behavioral Economics for Design,” Presented at the Young Members Event, International Conference of Engineering Design 2013, Seoul: Korea, Aug 19-22, 2013. Designers will benefit from BDT (Behavioral Decision Theory) or Behavioral Economics in two ways. First, they could improve the effectiveness of their design outcomes by finding users’ psychological errors and then creating designerly solutions. Secondly,…

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Young Members Event, ICED 2013 @ Seoul

The Design Society and the Organizing Committee of ICED13 invite young design researchers and designers, including design students, to participate in this discussion on the future of design and to join the networking of international young design community. Please send an email to dinstitute@skku.edu with your name, affiliation and contact information by August 16th (Friday)…

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