Designers will benefit from BDT (Behavioral Decision Theory) or Behavioral Economics in two ways. First, they could improve the effectiveness of their design outcomes by finding users’ psychological errors and then creating designerly solutions. Secondly, they could enhance the efficiency of their own design process by identifying and correcting the psychological mistakes that they often make.
The Design Society and the Organizing Committee of ICED13 invite young design researchers and designers, including design students, to participate in this discussion on the future of design and to join the networking of international young design community. Please send an email to dinstitute@skku.edu with your name, affiliation and contact information by August 16th (Friday) to join this free of charge special event. For more information, please visit ICED13 website, www.iced13.org, or send your inquires to the Creative Design Institute, dinstitute@skku.edu.
