Behavioral Economics for Design

20130821_Behavioral Economics for Design @ ICED13 Young Members Event

Designers will benefit from BDT (Behavioral Decision Theory) or Behavioral Economics in two ways. First, they could improve the effectiveness of their design outcomes by finding users’ psychological errors and then creating designerly solutions. Secondly, they could enhance the efficiency of their own design process by identifying and correcting the psychological mistakes that they often make.

20130820_@ ICED13_Jaewoo Joo
@ Young Members Event, ICED13

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