Many people are now buying water in bottles rather than drink straight from the tap because bottled water has been perceived to be safer and of higher quality than tap water, and it was viewed as a healthful alternative beverage to soft drinks or alcohol. Although purity marketing successfully increases sales of bottled water, it failed to address that plastic water bottles waste our environment.

One company takes a bold and interesting step forward. Water is in paper boxes and its brand name is “Boxed Water Is Better.” The package says boxes are better than plastic bottles for several reasons.

• 76% of our box is composed of a renewable resource.
• Our boxes are made of trees from well-managed, FSC certified forests.
• We efficiently ship our boxes flat to our filler to lower our carbon foot print.
• Our boxes are recyclable at participating facilities.