Apple logo-shaped fried rice

I ordered a fried rice after having BBQ at a local restaurant in Korea. Interestingly, She first shaped the fried rice like an apple and then placed a small fried cake on top to make it look like the Apple logo. (What if I am a fan of MicroSoft? :)) Strong brands such as Harley-Davidson and Nike…

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Traffic light labels on wine

People often do things while drunk that they regret when they sober up. Opening expensive wines is one of them. In order to solve this problem and, more academically speaking, to overcome the hot-cold empathy gap (proposed by George Loewenstein), I adopted traffic light system. I place red sticky notes on the definitely expensive wines…

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Container shipping company’s sponsorship for art project

MMCA (national Museum of Modern and Contemporary Art) is a representative museum located in the center of Seoul, Korea. In the museum stood an eye-popping art piece. It is “Home within Home within Home within Home within Home” and sponsored by Hanjin Shipping, the 8th biggest shipping company following Maersk, MSC, and CMA-CGM. Probably, it will take ages for a shipping…

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Studying materials for design

Materials matter. Designers use biological materials to solve trade-off problems (e.g., strong and light-weighted chair). Consumers buy transparent products. When students join the Master of Product Design and Development program in the Segal Design Institute, Northwestern University, they should take Materials Selection course in the beginning before learning about accounting, negotiation, strategy, decision making, and…

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DDP, a controversial architecture

DDP (Dongdaemun Design Park plaza), designed by Zaha Hadid, is an extremely controversial architecture in Seoul, Korea. Some argue that it is neither functional inside nor goes well with neighbors; they view it as a dead space next to a naturally dynamic communities. Others, however, argue that this building cannot be judged by the contemporary…

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