Tag Archives: Santa Cruz

“Husband daycare?” How a fishing trip became a free pass for wives

When I visited the Santa Cruz Wharf for the Woodies on the Wharf event, I saw a funny sign. It said:

Husband Daycare
Need time to yourself?
Need time to just relax?
Leave your husband with us!
Drop off as early as 6am Pick up at 3pm

This place is not a real daycare but a fishing and motorboat rental shop. Many men come here to enjoy fishing all day. But the sign is written for wives who could leave their husbands here and enjoy free time.

The same event, men fishing, can have two opposite meanings. One story is “men go fishing to have fun.” Another story is “wives get peace while husbands are at daycare.” Like Tom Sawyer convincing others to paint a fence for him, the value of fishing trip is constructed.

This idea was explained by a classic experimental study in which students were asked if they would attend a poetry recital for free. But before this, they received different questions. One group was first asked if they would attend to receive $2 (accept group). The other group was first asked if they would attend by paying $2 (pay group). Later, when both were asked if they would attend for free, only 8% of the accept group said yes, while 35% of the pay group said yes. This shows that value depends on how the event is framed.

We do not know the real value of an experience. Sometimes, we create that value based on the story we tell others.

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Reference

Ariely, D., Loewenstein, G., & Prelec, D. (2006). Tom Sawyer and the construction of valueJournal of Economic Behavior & Organization60(1), 1-10.

This paper challenges the common assumption that economic agents know their tastes. After reviewing previous research showing that valuation of ordinary products and experiences can be manipulated by non-normative cues, we present three studies showing that in some cases people do not have a pre-existing sense of whether an experience is good or bad-even when they have experienced a sample of it.

How urinal heights in California made me kinder

Men’s restrooms in California are interesting. Among multiple urinals, one is almost always placed significantly lower than the others.

At Stanford University’s Y2E2 building, the engineering department’s restroom features a lowered urinal.

D.School, home to Stanford’s designers and creativity thinkers, also incorporates this principle.

In the Mountain View Public Library, the pattern continues.

Even at the Santa Cruz amusement park, this feature can be observed.

Interestingly, California’s attention to height differences goes beyond urinals.

At the Stanford Redwood City’s gym, drinking fountains are installed at two different heights.

Similarly, two hand dryers vary their heights in the Mountain View Public Library.

The Santa Cruz amusement park includes one sink with a footstep among a row of basins.

These height variations comply with accessibility codes to accommodate a broader range of users, including children and individuals with disabilities. They are specified in the California Building Code (CBC), Chapter 11B.

According to Section 11B-605.2 of the CBC, urinals must be either stall-type or wall-hung, with the rim positioned no higher than 17 inches (432 mm) above the finished floor. Additionally, urinals are required to have a minimum depth of 13½ inches (343 mm), measured from the outer face of the urinal rim to the back of the fixture.

In all the cities I have visited including Toronto, Seoul, and Copenhagen, I have never encountered men’s restrooms with urinals at varying heights. It was only after being exposed to this design in California that I became aware of how some individuals might struggle with standard urinals.

Certainly, ideal height for urinals is arguable. However, regardless of the practical effectiveness of the height variations, California’s effort to accommodating different people is psychologically effective. This enforced inclusivity encourages me to be more considerate of others including children or individuals in wheelchairs. Design can reveal aspects of the world we overlook.

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Reference

Patrick, V. M., & Hollenbeck, C. R. (2021). Designing for all: Consumer response to inclusive designJournal of consumer psychology31(2), 360-381.

Inclusive design considers the needs and capabilities of the whole population to decrease the actual or perceived mismatch between the user and the design object. We review the inclusive design literature across multiple disciplines to conceptualize inclusive design, identify who should be included in the inclusive design process, present an overview of the evolution of design approaches, and summarize best practices on how organizations can facilitate inclusive design. We posit three levels of inclusive design based on the diminishing degree of mismatch between the user and the design object: providing accessibility (Level 1), engaging participation by creating equitable experiences (Level 2), and facilitating empowered success via flow experiences (Level 3). We introduce our Design, Appraisal, Response, Experience (DARE) framework to explain the complex cognitive appraisals and emotional responses that each of these three levels of inclusive design elicits and underscores the notion that inclusive design works best when it’s not intended for a specific need, but rather benefits anyone who uses it. We conclude with a call for future research in this rich and important domain of investigation that seeks both to understand consumer response to inclusive design and to incorporate inclusive design into brand strategy, practice, and policy.