Designers will benefit from BDT (Behavioral Decision Theory) or Behavioral Economics in two ways. First, they could improve the effectiveness of their design outcomes by finding users’ psychological errors and then creating designerly solutions. Secondly, they could enhance the efficiency of their own design process by identifying and correcting the psychological mistakes that they often make.
The Design Society and the Organizing Committee of ICED13 invite young design researchers and designers, including design students, to participate in this discussion on the future of design and to join the networking of international young design community. Please send an email to dinstitute@skku.edu with your name, affiliation and contact information by August 16th (Friday) to join this free of charge special event. For more information, please visit ICED13 website, www.iced13.org, or send your inquires to the Creative Design Institute, dinstitute@skku.edu.
Recently, Yuyu changed the package of its health supplement. Its previous package provides information mostly in the front side and mostly in the verbal format, which makes it challenging for its sale representatives to communicate with potential buyers.
The new package embraces visual design and zoning. It now provides much information visually as well as provides different types of information in different spaces (front/back). First, it has a huge alphabetical name similar to chemistry acronym (LT = Liver Therapy) and provides detailed instruction in a visual format. Moreover, the overview/functional information about the health supplement (what it is for) is provided in the front side, whereas its more detailed/usage information (how to take it) is provided in the back side.
