Why do we doodle?

According to Wikipedia, doodles are simple drawings that can have concrete representational meaning or may just be composed of random and abstract lines. However, all doodles are not same. Some doodles are hedonic and others are utilitarian. Hedonic doodles are personal. They are drawings about interpretation of subjective experience, mostly for fun. For instance, I…

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We humanize machine behavior and mechanize human behavior

In order to spice up our daily communication, we often humanize what electronic devices do. For instance, we say, our mobile phone is “stupid” or our storage space “gains weight.” This “anthropomorphism” is defined as the attribution of human traits, emotions, or intentions to non-human entities. According to Wikipedia, it has ancient roots as storytelling…

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Are Consumer Design Evaluations Trustworthy?

Joo, J., & Chung, J. (2019). Are Consumer Design Evaluations Trustworthy? Archives of Design Research, 32(1), 47–59. Background Designers often consider consumer design evaluations. However, whether consumer design evaluations are trustworthy has been rarely discussed. We propose that consumers equate the concept of design with the concept of uniqueness, which suggests that their design valuations…

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Apply behavioral economics to sell design more

Chen, W., Kim, S., & Joo, J. (2019). How Do We Nudge People to Choose Aesthetically Pleasing Products?. Archives of Design Research, 32(1), 61-73. Background People often choose between two competing options: option A (aesthetically superior but functionally inferior) and option F (functionally superior but aesthetically inferior). We hypothesize that people like option A more when it…

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Why is it so hard to apply Design Thinking to Korean Companies?

Joo, J., Lee, A. J., & Park, J. H. (2018). A New Framework of Design Management and Three Additional Requirements To Apply Design Management to Korean Companies: Experience Design, Collaboration, and Trial and Error. Design Convergence Study, 17(6), 145–165. The present research has two objectives. First, we introduce a new framework of design management proposed…

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Jasper Morrison, Super Normal designer

Piknic, a unique building in Seoul, hosted an exhibition of a British designer Jasper Morrison. The title of the exhibition was THINGNESS. For the hundredth anniversary of the Bauhaus, piknic presents an exhibition offering a general introduction to the world of British designer and modernist interior Jasper Morrison, who has created a sensation with his…

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Chinese people need more than a drinking fountain

We know that westerners and easterners think differently. Markus and Kitayama (1991) argue that different cultural thoughts come from different self concepts. Roughly speaking, a US citizen has an independent concept whereas a Japanese citizen has a dependent one. Markus, H. R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and…

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Street signs for kids

I have never met any street sign which encourages someone to DO something. Instead, most street signs ask someone NOT to do something. For instance, they ask pedestrians not to run fast or they ask drivers not to drive fast. However, at a school in Hong Kong, I finally met a different street sign designed…

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