Although the same moving walkways are installed in the airports in Japan and Canada, the two countries place them differently probably because of the different cultural norms: Japanese walk on the left side while Canadians walk on the right side.
[dt_gap height=”10″ /]People want modern shopping experience though they often go to the place the tradition is preserved. Indeed, balancing the tasteless convenience and inconvenient taste is challenging. The old downtown in Seoul has been much changed and people will evaluate this movement soon.
There is nothing much skiers can do while they are sitting on the lift. Although some chat with other skiers sitting next to them or make/receive a few phone calls, others keep quiet and desperately search for something to kill their ten-minute boredom.
I have met an interesting OOH (Out-Of-Home) advertising at Yongpyong, a Korean ski resort. The marketers of the Tiguan at the Volkswagen made its back side using paper and then attached it to the lift. Most skiers including me who take this lift cannot help but look at the rear side of this car for over ten minutes until they get off the lift and hit the slope. Cutting/painting papers like a car may not cost much but doing so seems to work; I now become very familiar with this car, at least, its back side!
More importantly, I find this advertisement interesting and infer that the brand, Volkswagen, might be interesting as well. This way of thought is well established in a classic paper in which the attitude toward the advertisement (Aad) plays a key role in shaping the attitude toward the brand.
This article presents the results of a study designed to obtain a better understanding of the effects of using valenced visual information in advertising. In the study, subjects saw advertisements for hypothetical products that contained affect-laden photographs with different valences (Picture Type Manipulation). The results indicate that the affect-laden photographs had an effect on both attitude toward the advertisement (Aad) and brand attitudes; however, no differences were found in the product attribute beliefs that were formed. Photographs that were evaluated positively created more favorable attitudes toward the advertisements and brand attitudes, whereas the reverse was true for photographs that were evaluated negatively. The results of an analysis of covariance indicate that the inclusion of both the predicted attitude from structured scales (ΣΣbi,ei) and elicited beliefs did not eliminate all the reliable Picture Type effects on brand attitudes; however, the inclusion of Aad did eliminate these effects. In addition, Aad was found to affect brand attitudes for advertisements that contain only copy, and evidence is presented that Aad and brand attitudes are separate hypothetical constructs. Finally, a Dual Component model is presented to explain the effects of visual and verbal information in advertisements.
In 1993, we were students in an engineering school and obsessed in robots. We organized a group of robot builders. We studied hard and enjoyed school life including group activities. After graduation we were all scattered in diverse areas and experienced how big industries run from products and service planning to launch and after service. After decades of practical experience in industries, we realized that we might build our own 3D printer by ourselves with expertise in control. Decades of industrial experience definitely helped a lot in designing, developing and planning for a production. Robots can be defined as a machine to perform pre-programmed activity and adjust its action in accordance with environmental change. By this sense, RAPY system is a robot. Now we are stepping our first foot in making robots. With our system we continue to push our limits to bring more sophisticated system within our lives.
With the help of position feedback control system, RAPY has an ability of disturbance rejection, which means it can resists against not only external shock but also internal mis-tracking caused by build up errors. 3D printers operate not only for a couple of minutes but for several hours to print out a single object. As a result your printer may run dozens of hundreds of hours in total to meet your need. The situation is quite different from that of using 2D printers. This is why 3D printers need a rigid structure for its stability against long run.
At the Gleneden ski resort, lift tickets (above) contain full information only on one side. Date, type, and bar-code number are above and the legal notice is in the bottom. Then, skiers fold the other half of the lift ticket over so the sticky sides stick together over the wicket.
Interestingly, at the Yong pyong ski resort, one of the biggest ski resorts in Korea, lift tickets (below) contain information on the front as well as the back side. Instead of using sticky glue and wicket, skiers simply use plastic to attach it to their ski wears. Yongpyong resort seems to deliver more detailed information to its skiers by changing the design of the lift ticket; date, type, hour, price, and tax information are printed in the front side, and usage information, notice, emergency contact, and resort phone number are printed in the back.
[dt_gap height=”10″ /]Using taxi is tough where its fare has been traditionally determined by negotiation (e.g., Tuk tuk in Thailand). Even when the taxi driver turns on the meter, foreigners sometimes arrive at a wrong destination because they cannot speak local language. In order to relieve these concerns from the international travelers, some Bangkok hotels provide an interesting concierge service.
When a traveler asks a hotel employee for taxi, the concierge asks where the traveler wants to go. Then he checks the destination on the list or writes it down in the bottom in English as well as in Thai. When a taxi arrives, he writes down the taxi plate number, speaks loudly to the driver the destination, and then passes the card to the traveler. Although the card plays nothing, many foreign travelers mentioned that simply keeping it with them while sitting in the taxi helps them feel safe and secure.
Alternatively, Uber now eliminates all these hassles. 🙂
I have long believed that marketing is a unique business discipline because it cannot be translated into Chinese. Different from Marketing, other business disciplines have their own Chinese names: Accounting is 會計, Finance is 財務, Manufacturing is 生產, OB/HRM is 組織/人事, and Strategy is 戰略.
Interestingly, however, marketing department at the Window of the world (世界之窗) in Shenzhen, China, was written in market (市場) department. I wish Chinese marketers either accept the English name of marketing or invent a new name of it in Chinese because marketing, the activity through which people understand a given market or create a new market, clearly differs from market.
OOH (Out-Of-Home) advertising is any type of advertising that reaches the consumer while he or she is outside the home. Since this medium is in contrast with broadcast, print, and Internet advertising, it is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue) (see more in Wikipedia).
While staying in Bangkok, I met a creative OOH advertising made by AIA (Chinese: 友邦保險), a Hong Kong-based insurance company who has offices in many Asia-Pacific countries. I found many helmet-shaped booths standing on the street: some are used for bikers or cyclists to take some breaks and others are used for simple demonstration. Although the booths may not enhance the real security of the street, I felt safe when I saw them, which is similar to when I saw Starbucks or Tim Hortons on the street. More importantly, I inferred my psychological security from the real security; I considered AIA as a company who can protect me from a dangerous financial market. Nicely done! 🙂
Bangkok is well-known for Kao San Road, Pad Thai, and foot massage. Like other Asian cities, however, it has an upscale design center. Thailand Creative & Design Center (TCDC) is located on the top floor in the Emporium shopping complex, a luxurious shopping mall in Bangkok. As this center is located at the heart of the city (Phrom Phong BTS station) and provides a wide variety of learning resources, it was crowded with young Thailand students who read books, discussed group projects, and participated in exhibitions about, for instance, 3D printing.
Interestingly, a huge red board stands in front of the TCDC and it contains many business cards. This board might play a role as a market; people who look for their partners or who need help, they can contact with other experts such as manufacturers, suppliers, traders, investors, consultants, etc.
Some business schools offer design courses. The first business school that I introduce is the College of William & Mary’s Mason School of Business. According to the 2013 Bloomberg Businessweek Best Undergraduate Business-Schools ranking, it is the best in the nation for marketing (see the article here). In this school, undergraduate students learn and experience “design process” in their design courses such as “Creativity & Innovation,” “Sustainability Inspired Design,” or “Design as Strategy” led by two marketing professors, Scott Swan and Michael Luchs.
This business school has many top-notch marketing researchers, has a close relationship with other institutions and firms in Virginia, and has a brand new building. However, what truly makes this school stands out among a long list of US business schools includes its interdisciplinary courses and a unique space called Design Studio.
With Jim Olver, Scott Swan and Michael Luchs spent enormous effort in redesigning a relatively detached, corner space in this building. They flattened the floor, made the moving boards by fastening the plates and metals with ropes, purchased square black cushions, and placed the table tops on top of the carts for moving carts.
Their hard work paid off. When they run design courses in this Design Studio, students have lively brainstorming discussions, instantly review new concepts, and actually build the mock-ups of their outcomes.
Everyone has dreams but only few pursue them. I love the anecdote of the inventors of the world’s first DC motor 3D printer, RAPY (Rapid Advanced Printing sYstem). I decide to support it at the Kickstarter. I learn how to use this machine now and hope to “play” with it soon. The following is what RAPY is about on the Kickstarter.
