Why are Chinese people addicted to plastics?

Chinese government tries hard to reduce plastic waste. Recently, it banned plastic waste import. According to financial times, half of the UK plastic waste need to find alternative places desperately.     In contrast, Chinese people seem to overuse plastics. In Shenzhen, for instance, plates are often wrapped with plastic packages. We should tear it down…

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Do we need floor signage?

We now see a wide variety of floor signage. In Singapore, there is a yellow-painted footstep on the right side of the paved road at the Marina Bay. Since this road is crowded by runners, this signage probably helps them run on the right side of the road.     In Shenzhen, China, there are…

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What happens when you reserve a taxi at 6am in Copenhagen?

In Copenhagen, people rarely take taxi. They ride bicycles or, if needed, take public transportation such as bus or subways. Therefore, I was not surprised when I heard that Uber’s operation was illegal. According to the news on March 28, 2017 by Alanna Petroff at CNN, “The government is passing a new law that will essentially…

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Do we prefer crowded restaurants over empty ones?

About 36 million people live in Tokyo and its neighboring cities. Most restaurants well known to foreigners are heavily crowded. Therefore, when I dine out in Tokyo, I have to wait for a table for a decent amount of time. The fact that many local people are waiting for their tables relieves my concern that…

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How does McDonald’s satisfy our mixed desires?

When we go to a new place, we often have a mixed desire, that is, the desire for exploring something new as well as the desire for doing exactly what we have done before. When some of my friends go to another countries, for example, they almost always try exotic dish at local restaurants but they end…

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Why are trash cans angled on bike lanes?

In Copenhagen, Denmark, many people choose bicycles rather than cars. In fact, the priority on the road seems to go to bicycle riders than pedestrians. Therefore, Danes often have more three bicycles; one for commuting between home and train station, another for commuting between train station and workplace, and the other for enjoying weekend. Some trash cans…

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Read the clock, literally

Red Dot Design Museum is located in the heart of Singapore’s most iconic location, the Marina Bay. This area is one of the most fun places and interesting destination to visit and for sightseeing in Singapore, with numerous attractions within walk distance from the museum. There is an exhibition space in the museum and exhibitions are…

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Are three fines effective in changing behavior?

Singapore is an interesting place. Inside a subway train and outside a subway station, you find how much you should pay fine when behaving inappropriate. You should pay S$500 if you eat or drink inside the car, you pay S$1000 if you smoke, and you pay S$5000 If you play with flammable goods. Then, what happens if you…

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Commercial renewal project: Heineken

  In the past, Heineken seemed to make TV commercials exclusively for men. Although many of them were successful, we decided to focus on female Heineken lovers. In our new commercial, we begin with describing how busy, how much stressed out, and how tough it is to live a life as a female student in Korea.…

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Do people like phone cases that use any famous paintings?

Jung, Bohee, Younjoon Lee, and Jaewoo Joo (2017). The Relationship between Art Preference and Attitudes toward Art-Infused Product: With a Focus on the Moderating Role of the Market Exposure of Artwork. Archives of Design Research, 30 (2), 197-211.     Abstract Background: As the quality of life improves, people’s interest in art increases and their emotional satisfaction becomes…

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Commercial renewal project: Snickers

    Snickers introduced a Korean TV commercial in 2011. In this commercial, a famous female singer behaves in a strange way until when she eats snickers. This commercial delivered a single, global message of snickers, that is, you are not you when you are hungry. Although the TV commercial is consistent with the global marketing…

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Some designers do not benefit from using design methods

Lee, Younjoon and Jaewoo Joo (2017), “Using Design Methods to Improve Design Quality: Verbalizers vs Visualizers,” The Design Journal, 20 (sup1), S1471-S1484.   Abstract Although a wide variety of design methods are used, two questions have been little investigated: whether using many methods improves the outcome quality and who benefits more from using them. We…

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Empathy instruction backfires on designers

Chung, Jaehee and Jaewoo Joo (2017), “Effect of Empathy on Designers and Non-designers in Concept Evaluation,” Archives of Design Research, 30 (3), 57-71.     Abstract Background: Empathy instruction (“please empathize with the person in the narrative”) is often provided when new product concepts are evaluated in a narrative form. However, concept evaluators tend to empathize with…

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Does a Persona Improve Creativity?

So, Chaehan and Jaewoo Joo (2017), “Does a Persona Improve Creativity?” The Design Journal, 20 (4), 1-17.     Abstract The purpose of this study was to test whether the priming of a brainstorming task by a persona increases ideational fluency and originality, i.e. the quantitative and qualitative dimensions of creative performance. We conducted a…

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Design works published in Korea

Heather Fraser published “Design works: how to tackle your toughest innovation challenges through business design” five years ago. It demonstrates how organizations can drive innovation and growth through Business Design – a discipline that integrates design-inspired methods and mindsets into business development and planning. Roger Martin said in his forward that “This book tells the story of the…

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