Marketing in Chinese Language

I have long believed that marketing is a unique business discipline because it cannot be translated into Chinese. Different from Marketing, other business disciplines have their own Chinese names: Accounting is 會計, Finance is 財務, Manufacturing is 生產, OB/HRM is 組織/人事, and Strategy is 戰略. Interestingly, I have recently met the sign of the marketing department at the Window of the world (世界之窗) in…

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Helmet-shaped booth of an insurance company

OOH (Out-Of-Home) advertising is any type of advertising that reaches the consumer while he or she is outside the home. Since this medium is in contrast with broadcast, print, and Internet advertising, it is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a…

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Design center at Bangkok, Thailand

Bangkok is well-known for Kao San Road, Pad Thai, and foot massage. Like other Asian cities, however, it has an upscale design center. Thailand Creative & Design Center (TCDC) is located on the top floor in the Emporium shopping complex, a luxurious shopping mall in Bangkok. As this center is located at the heart of the city (Phrom…

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Teaching design to business people (1)

Some business schools offer design courses. The first business school that I introduce is the College of William & Mary’s Mason School of Business. According to the 2013 Bloomberg Businessweek Best Undergraduate Business-Schools ranking, it is the best in the nation for marketing (see the article here). In this school, undergraduate students learn and experience “design process”…

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Teaching design to high school students

  Martin Linder, Industrial Design Professor at San Francisco State University, gave a speech at Yonsei University on his unique program called iDo. iDo started in 1993 with 6 mentors; now it runs with more than 25 mentors for 40 weeks of five-weekly classes. According to the webpage: Industrial Design Outreach (iDo) promotes the field of industrial…

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Lightening tactitle paving for pedestrian safety

Tactile paving is a system of textured ground surface indicators. It aims to assist pedestrians who are blind or visually impaired (see Wikipedia) and is also called truncated domes, detectable warnings, Tactile Ground Surface Indicators, or detectable warning surface. In Seoul, Korea, some of the tactile pavings light up at night. Interestingly, its color turns…

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Learning from errors

Stellan Ohlsson, Professor in Psychology at University of Illinois at Chicago visited COGENG (Cognitive Engineering Lab) at SKKU and gave a speech on skill acquisition. He introduced his own work of learning from errors in which he argues that, in order to acquire or specializes in a certain skill (e.g., changing a lane to the left while…

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Preference reversal of environmental friendly product

“Preference Reversal of Environmental Friendly Product,” Presented at the HSBC Business School, Peking University, ShenZhen: China, October 30, 2013. Do consumers like the environmental friendly products they buy? My colleague, Bohee, and I borrow the literature from the Behavioral Decision Theory and argue this is not always the case; consumers often choose the green product…

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Self experiment for behavior change

Changing behavior is important but challenging. Thus, it attracts huge attention among practitioners as well as researchers. For instance, Charles Duhigg introduced various examples in his book, The Power of Habit: Why We Do What We Do in Life and Business. Professor BJ Fogg at Stanford University proposed a behavior change model at the Persuasive Technology Lab. Designers graduating from…

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Jan Chipchase @ Seoul

. Speech at Seoul by Jan Chipchase (Executive Creative Director of Global Insights at Frog, Author of Hidden in Plain Sight) Title: “Leap of Faith” Synopsis:  “Drawing on over a decade working for Fortune 500 and Korean clients Jan’s talk will explore the use of real-world insights to inform and inspire design, strategy, challenge minds and…

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Green activities in Korea

Recently, Alison Hemphill interviewed with me and posted an article at ANEW organization. We discussed how Koreans reduce, reuse, recycle, repurpose, reclaim, and/or restore items. In general, these green activities are not widely popular in Korea probably because disposal cost is relatively low. Note that, however, Korean moms reuse and recycle baby/kid items.

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Apple and Samsung took different approaches toward design thinking

Chang, YoungJoong, Jaibeom Kim, and Jaewoo Joo (2013), “An Exploratory Study on the Evolution of Design Thinking: Comparison of Apple and Samsung,” Design Management Journal, 8 (1), 22-34.   … Samsung is a good example of a “technology push” firm. Samsung has been a late mover in the electronics market. Responding to unparalleled business challenges, the company…

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Hand print for escalator safety

Jenny Xie wrote A Potentially Brilliant Idea to Keep Escalator Obstructors to the Right at the Atlantic Cities. In her article, a London-based designer called Yoni Alter made an interesting proposal to signal “stand on right, walk on left.” Although his idea has not been implemented yet, he proposed to paint two different foot prints on the…

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No more SWOT analysis for strategy

At the Dong-A Business Form, Richard D’Avneni, Bakala Professor of Strategy at the Tuck School of Business at Dartmouth University, gave an interesting talk about Hypercompetition, which is the term that he coined about 20 years ago arguing that there is no sustainable competitive advantage. In this talk, he emphasized the dynamics of market by telling us…

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Cafe: East vs. West

People often go to cafe not for coffee but for work. According to Mehta, Zhu, and Cheema (2012), an appropriate ambient noise (e.g., cafe noise) enhances work performance. Their five studies showed that people performed creative tasks better when surrounded by the moderate ambient noise (70db) than the low one (50db) or the high one…

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Behavioral Economics for Design

“Behavioral Economics for Design,” Presented at the Young Members Event, International Conference of Engineering Design 2013, Seoul: Korea, Aug 19-22, 2013. Designers will benefit from BDT (Behavioral Decision Theory) or Behavioral Economics in two ways. First, they could improve the effectiveness of their design outcomes by finding users’ psychological errors and then creating designerly solutions. Secondly,…

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Participation for immersive experience

When people visit a historical place, they wonder what happened long time ago. They sometimes enjoy watching an exhibition such as changing royal guards in Seoul (above). In the historic place at the Colonial Williamsburg in Virginia, however, young visitors go beyond watching an event; they march in the parade with soldiers. This immersive experience…

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Printed vs. Online newspaper: Humor

Imagine that you are looking for tenants. Typically, you go to the websites of flea markets (e.g., Craiglist or Kijiji) or newspaper. You rarely pick up and open the classified section of the printed newspaper. However, I recently met a funny ad in the classified section of the printed Washington Post and, thanks to it,…

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Unexpected color for taste perception

Color determines food judgment. According to Hoegg and Alba (2007), for instance, the brightness of an orange juice affects people’s taste discrimination more strongly than its brand name (e.g., Tropicana or Winn-Dixie) or its price information. Food judgment is probably influenced by the hue and saturation of the food as well. Recently, I find some stores…

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Street people: East vs. West

Street people are the people who live a public life on the streets of a city. Some ask us to view them as our community members (e.g., Homelessguide) and others consider them as business opportunities (e.g., Fortune at the Bottom of the Pyramid). Regardless of our objectives whether we want to help them or make…

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Young Members Event, ICED 2013 @ Seoul

The Design Society and the Organizing Committee of ICED13 invite young design researchers and designers, including design students, to participate in this discussion on the future of design and to join the networking of international young design community. Please send an email to dinstitute@skku.edu with your name, affiliation and contact information by August 16th (Friday)…

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Dessert design workshop @ Cognitive Science 2013 (2)

* Continued from Dessert design workshop @ Cognitive Science 2013 Petersen, Soren and Jaewoo Joo (2013, July 16), “Dessert-Design: The Art of Touching All Five Senses!” Retrieved from http://www.huffingtonpost.com/soren-petersen/dessertdesign-the-art-of-_b_3602419.html …Breakthrough innovation occurs when knowledge and experiences from vastly disparate areas are synthesized into new solutions. In this particular instance, someone from a Korean cultural background had combined…

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Interdisciplinary media art work @ KGIT

KGIT (Korean German Institute of Technology) held a new media party. In this year, students presented their year-long projects under the name of X-program, which encourages students to work with others from different backgrounds. Therefore, some works highlighted their commercial aspects and others stressed artistic flavors. Among many interesting works, I was impressed by the art…

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Advertising for competitve market

  Kim, Yura and Jaewoo Joo (2013), “The Moderating Effect Of Product Market Competition In The Relationship Between Advertising Expenditures And Sales,” Journal of Applied Business Research, 29 (4), 1061-1076. While the relationship between advertising expenditures and sales has been much discussed, whether product market competition affects their relationship has been little examined. We address this…

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[Student] UI/UX/HMI for consumer behavior

[Selected presentation @ CONSUMER BEHAVIOR / SPRING 2013] One group of students in my Consumer Behavior course gave a presentation titled Back to Basic. In their presentation, they discussed “Basic” issues such as User Interface, User eXperience, or Human Machine Interface, which have a lot to do with the behavior of contemporary consumers. Although they…

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Artificial products for consumers

Most urban dwellers want authentic, natural goods. Unfortunately, growing plants or baking breads requires a significant amount of effort. Therefore, they often buy or enjoy artificial ones instead. Some artificial products are so carefully crafted that people misjudge them as the real one (See the real frozen beer (left) and its imitation (right) at the Kirin Ichiban popup store).…

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Holistic approach for furniture sellers

Analytic (holistic) approach makes a store look cheap (upscale). I have visited an outlet furniture store in which the whole items are simply piled up. This analytic approach made me difficult to imagine how a room looks like. Therefore, I decided not to buy any item in this store. If the manager in this store uses…

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Package design for health supplement

Recently, Yuyu changed the package of its health supplement. Its previous package provides information mostly in the front side and mostly in the verbal format, which makes it challenging for its sale representatives to communicate with potential buyers. The new package embraces visual design and zoning. It now provides much information visually as well as provides different types of information in different…

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