I have long believed that marketing is a unique business discipline because it cannot be translated into Chinese. Different from Marketing, other business disciplines have their own Chinese names: Accounting is 會計, Finance is 財務, Manufacturing is 生產, OB/HRM is 組織/人事, and Strategy is 戰略.

Interestingly, I have recently met the sign of the marketing department at the Window of the world (世界之窗) in Shenzhen, China, saying market (市場) department. However, marketing clearly differs from market; marketing helps people understand and change a given market and create a new market. I wish Chinese marketers either accept the English name of marketing or invent a new name of it in Chinese. 🙂