OOH (Out-Of-Home) advertising is any type of advertising that reaches the consumer while he or she is outside the home. Since this medium is in contrast with broadcast, print, and Internet advertising, it is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue) (see more in Wikipedia).
While staying in Bangkok, I met a creative OOH advertising made by AIA (Chinese: 友邦保險), a Hong Kong-based insurance company who has offices in many Asia-Pacific countries. I found many helmet-shaped booths standing on the street: some are used for bikers or cyclists to take some breaks and others are used for simple demonstration. Although the booths may not enhance the real security of the street, I felt safe when I saw them, which is similar to when I saw Starbucks or Tim Hortons on the street. More importantly, I inferred my psychological security from the real security; I considered AIA as a company who can protect me from a dangerous financial market. Nicely done! 🙂
