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World Open Innovation Conference @ Napa, CA

Image 2014-07-16 Jaewoo Joo

WOIC flyer

Open innovationUC Berkeley

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Jaewoo Joo | design thinking, behavioral economics, new product development, new product adoption

Professor Jaewoo Joo
Jaewoo Joo
designmarketinglab@gmail.com
Jaewoo teaches and writes about design thinking and behavioral economics for new product development and new product adoption. He is an associate professor of marketing and participating professor of experience design at Kookmin University.

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