I ordered a fried rice after having BBQ at a local restaurant in Korea. Interestingly, She first shaped the fried rice like an apple and then placed a small fried cake on top to make it look like the Apple logo. (What if I am a fan of MicroSoft? :)) Strong brands such as Harley-Davidson and Nike seem to induce people to express their brand loyalty aggressively (e.g., tattoo). Soft brands such as Apple, however, seem to nudge their fans to express their brand loyalty more creatively or softly.