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Daily Archives: 2014-03-28

Cases

Print ad can go out of frame

2014-03-28 Jaewoo Joo Leave a comment

DesignMarketingLab

There is an OOH (Out-Of-Home) advertising at one subway in Toronto. Benylin is a medicine available at the Shoppers Drug mart. Advertisers intentionally drew its figure outside the frame to communicate that the pill is strong. Although this is less shocking than VolksWagen in the ski resort or AIA in Bangkok, going outside the frame will successfully attract attention by passersby.

AdvertisingmarketingMedicineOOH

Jaewoo Joo | design thinking, behavioral economics, customer experience

Professor Jaewoo Joo
Jaewoo Joo
designmarketinglab@gmail.com
Jaewoo Joo is a Professor of Marketing at Kookmin University. He also teaches in the Experience Design program at the Graduate School of Techno Design.
Jaewoo holds a PhD in Marketing from the University of Toronto and earned his MBA and BA from Seoul National University. During his doctoral studies in Canada, he developed an interest in design thinking and behavioral economics to overcome the limitations of conventional practices in design and marketing.
Jaewoo currently collaborates with industrial leaders, marketing agencies, and startup founders. Through field experiments, he designs experiences that are both intuitive and strategic. He enjoys sharpening practical insights and contributing to academic research.
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