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Daily Archives: 2014-02-24

Cases

Samples help people make a color choice for Tesla

2014-02-24 Jaewoo Joo Leave a comment

Choosing right color is difficult for car buyers. Tesla store in Toronto helps visitors make decisions by allowing them to see and touch a few samples. In the store, two working vehicles stand in the middle and they are surrounded by a wide variety of color samples. Many visitors carefully view them.

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Behavioral EconomicscolordesignTesla

Jaewoo Joo | design thinking, behavioral economics, customer experience

Professor Jaewoo Joo
Jaewoo Joo
joo.jaewoo@mail.u-tokyo.ac.jp
Jaewoo Joo is a Professor at the University of Tokyo.
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