I have long believed that marketing is a unique business discipline because it cannot be translated into Chinese. Different from Marketing, other business disciplines have their own Chinese names: Accounting is 會計, Finance is 財務, Manufacturing is 生產, OB/HRM is 組織/人事, and Strategy is 戰略. Interestingly, I have recently met the sign of the marketing department at the Window of the world (世界之窗) in…
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OOH (Out-Of-Home) advertising is any type of advertising that reaches the consumer while he or she is outside the home. Since this medium is in contrast with broadcast, print, and Internet advertising, it is focused on marketing to consumers when they are “on the go” in public places, in transit, waiting (such as in a…
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Bangkok is well-known for Kao San Road, Pad Thai, and foot massage. Like other Asian cities, however, it has an upscale design center. Thailand Creative & Design Center (TCDC) is located on the top floor in the Emporium shopping complex, a luxurious shopping mall in Bangkok. As this center is located at the heart of the city (Phrom…
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Some business schools offer design courses. The first business school that I introduce is the College of William & Mary’s Mason School of Business. According to the 2013 Bloomberg Businessweek Best Undergraduate Business-Schools ranking, it is the best in the nation for marketing (see the article here). In this school, undergraduate students learn and experience “design process”…
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Martin Linder, Industrial Design Professor at San Francisco State University, gave a speech at Yonsei University on his unique program called iDo. iDo started in 1993 with 6 mentors; now it runs with more than 25 mentors for 40 weeks of five-weekly classes. According to the webpage: Industrial Design Outreach (iDo) promotes the field of industrial…
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