The Design Society and the Organizing Committee of ICED13 invite young design researchers and designers, including design students, to participate in this discussion on the future of design and to join the networking of international young design community. Please send an email to dinstitute@skku.edu with your name, affiliation and contact information by August 16th (Friday) to join this free of charge special event. For more information, please visit ICED13 website, www.iced13.org, or send your inquires to the Creative Design Institute, dinstitute@skku.edu.
* Continued from Dessert design workshop @ Cognitive Science 2013
…Breakthrough innovation occurs when knowledge and experiences from vastly disparate areas are synthesized into new solutions. In this particular instance, someone from a Korean cultural background had combined “The Little Prince” by the French aristocrat, writer, poet and aviator, Antoine de Saint-Exupéry, with a dessert entree, a course that is still relatively new to Korean culture. Not even the French could have come up with that combination!…
While the relationship between advertising expenditures and sales has been much discussed, whether product market competition affects their relationship has been little examined. We address this question by analyzing the financial performance data of 6,018 companies for 14 years (1997-2011). Our data analysis supports two hypotheses that (1) increasing advertising expenditures increase sales in the subsequent year and that (2) this effect is stronger when the product market competition is high than when it is low. Our findings advance the academic understanding of advertising effect as well as provide practical implications to advertising managers.
Jaewoo Joo | design thinking, behavioral economics, new product development, new product adoption